Responsibilities

• Develop and deliver integrated marketing strategies for client events across B2B and B2C audiences.
• Translate event objectives into clear audience, attendance, ticket and revenue targets.
• Build campaign plans across the full event marketing cycle, from launch and early-bird activity through to the final attendance push.
• Identify audience segments, propositions, messaging and channels that will drive response.
• Manage multiple event campaigns and deadlines simultaneously.
• Continually assess campaign performance and adapt activity according to what the data is telling us.
• Take responsibility for campaigns designed to drive registrations, ticket sales and attendance.
• Understand and manage the customer journey from awareness through consideration, purchase or registration and attendance.
• Use audience data, behavioural insight and campaign performance to improve conversion.
• Understand ticket-sales curves and how campaign activity needs to change as an event approaches.

Requirements

• Proven experience marketing paid-attendance events and delivering against ticket sales or attendance targets.
• Experience owning event marketing campaigns from strategy through to delivery.
• A strong understanding of audience acquisition and conversion.
• Experience working across multiple marketing channels.
• Strong digital marketing knowledge, including paid media, CRM/email, social and web.
• Experience managing and developing marketing team members.
• Ability to write strong briefs, delegate effectively, and manage delivery through others.
• Strong quality control and attention to detail, with the confidence to challenge work that isn't good enough.
• Experience managing people with different skill sets and levels of experience and getting the best from each of them.
• The ability to interrogate campaign data and turn it into action.

Preferred

• Commercial. You naturally think about what the campaign is there to achieve, not simply what activity needs to be delivered.
• Audience obsessed. You want to understand whom we are trying to reach, what will make them care and what will make them act.
• Data-led. You use numbers to make better marketing decisions rather than treating reporting as an end-of-campaign exercise.
• A strong people manager. You set clear expectations, give useful feedback and know how to get the best from people with different strengths, skills and levels of experience.
• Hands-on. You’re comfortable moving between strategy, campaign planning, client conversations, managing your team and delivery.
• Proactive. You spot problems and opportunities early and act on them.
• Curious. You’re interested in new channels, technology, AI and changing audience behaviour.
• Calm under pressure. Events have immovable deadlines. You know how to prioritise and keep moving when things get busy.
• And importantly, you enjoy events. You understand the unique mix of creativity, commercial pressure, deadlines, and adrenaline that makes this industry what it is.