Responsibilities

• Support the execution of Gymshark’s Entertainment Marketing strategy, including celebrity & talent partnerships, influencer activations, and cultural brand-led activations.
• Manage agency relationships and talent seeding with briefs, direction, and approvals.
• Deliver seasonal Entertainment Marketing plans, including UK product seeding initiatives.
• Execute campaigns and ensure talent and partners meet contractual terms and KPIs.
• Build and maintain a strong network of industry contacts.
• Serve as the primary contact for talent and collaborators across campaigns and activations.
• Manage inbound talent and gifting requests aligned with seasonal priorities.
• Identify, secure, and engage emerging and established talent aligned with the brand.
• Lead talent outreach, pitching, negotiation, and contracting.
• Ideation and execution of creative talent activations across social content, events, campaigns, and key cultural moments.

Requirements

• Strong understanding of the UK and US entertainment landscape (celebrity, influencer, and cultural spaces).
• ‘Black Book’ of talent and industry contacts.
• Up-to-date knowledge of emerging talent, trends, and social media.
• Proven experience executing campaigns within influencer marketing, talent partnerships, or entertainment marketing.
• Background in fashion, celebrity, lifestyle, or cultural marketing is a plus.
• Highly organised with the ability to manage multiple priorities in a fast-paced environment.
• Strong stakeholder management skills, with confidence influencing both internal teams and external partners.
• Excellent negotiation and communication skills.
• A proactive self-starter who can work independently without close supervision.
• Creative thinker with a 360° mindset; able to connect brand, culture, and content.
• Strong understanding of how content performs across channels (organic social, paid media, CRM, web).
• Confident pitching ideas, campaigns, and talent opportunities.

Benefits

• Performance-based bonus opportunity
• Funded healthcare benefit
• 25 days holiday plus birthday and bank holidays
• Contributory employer pension scheme
• Flexible benefits programme – including salary sacrifice EV scheme, dental insurance, cycle to work, tech scheme, holiday trading
• Gymshark employee discount & long service awards
• Financial, physical and mental wellbeing support
• Enhanced family leave package
• Life Assurance