Employer Brand Content Manager at AXA UK | Royal Tunbridge Wells, East Sussex, UK

Employer Brand Content Manager

Royal Tunbridge Wells, East Sussex, UK (Hybrid)

Salary Not AvailableSenior LevelFull time

Posted 4 months ago

Job Summary

Lead employer-brand content across AXA UK, coordinating marketing, recruitment, and engagement teams to strengthen the employee value proposition and candidate experience.

Stakeholder-driven content across internal and external platforms, including Welcome Box, wellbeing, and inclusion initiatives.
Social-first video and static content creation in collaboration with digital marketing to support employer branding and community engagement.
Agency and internal team management to deliver consistent, on-brand digital campaigns and collateral.

Job Description

Responsibilities

Develop and lead relationships across a matrix of marketing and other stakeholders, ensuring a joined up and connected approach, and positive contribution to AXA’s wider brand ambitions.
Create and implement compelling content to showcase AXA UK’s employer value propositions, such as wellbeing and inclusion. This also involves managing content updates for the AXA Welcome Box and other employee engagement platforms.
Lead the creation of social-first video and static content in collaboration with the digital marketing team.
Manage external creative agencies and internal resources to deliver high-quality digital campaigns and collateral.
Oversee content for internal and external digital platforms, ensuring consistency with brand standards and tone of voice. Manage content and updates for the AXA Welcome Box and other employee engagement tools.
Support employer branding initiatives by managing social media channels and responding to reviews on platforms like Glassdoor.
Collaborate with internal teams and creative agency partners to produce materials that enhance candidate experience and support community engagement efforts.
Utilise innovative technology and AI to strengthen AXA’s positioning as an employer of choice.

Requirements

Proven experience in content creation, social media management, and channel strategy.
Excellent copywriting, storytelling, and visual content development skills.
Strong stakeholder management capabilities within a complex, regulated environment.
Experience with creative tools such as Canva, Adobe Creative Suite (InDesign, Photoshop).
Ability to translate complex concepts into engaging digital content.
Project management skills with a track record of managing end-to-end content production.
Knowledge of employer branding, employee engagement, and community initiatives.
Data-driven mindset with experience in analysing insights to optimize content strategies.
Eligibility and authorisation to work in the United Kingdom (precondition of employment).
Experience with internal placements or secondment opportunities.

Preferred

Experience with internal placements or secondment opportunities.

AXA UK

We’re all striving to live better lives on many fronts. Like our careers, our health, our lifestyles, our homes, and our families’ safety. That can seem overwhelming. But, with the right expertise support, and technology, all your goals are achievable. That’s why we say, “Know You Can”.AXA UK is part of the AXA Group, one of the largest insurance brands in the world. As a group, we have 103 million customers worldwide and employ close to a quarter of a million people. In the UK we specialise in:•Insurance – protecting homes, cars and businesses through a wide range of insurance products•Healthcare – affordable plans that offer peace of mind, here in the UK or internationallyYou can view our privacy policy at www.axa.co.uk/privacy-policy

Founded in 1994

London, England, GBR

2.3K employees (79 in marketing)

www.axa.co.uk