Employer Brand Content Manager

Royal Tunbridge Wells, East Sussex, UK (Hybrid)

Salary Not AvailableMid LevelFull time

Posted 2 months ago

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Job Summary

Own the employer-brand narrative and cross-team collaboration to attract, engage, and retain AXA UK talent through consistent, employee-focused storytelling and experiences.

  • Cross-functional Partnerships: Align internal and external content, campaigns, and experiences with AXA’s brand goals.
  • Content & Channels: Drive social-first content and AI-driven ideas that highlight wellbeing, inclusion, and the employee value proposition.
  • Candidate Experience & Community: Oversee Welcome Box updates and engagement materials to strengthen the candidate and employee journey.

Job Description

Responsibilities

  • Develop and lead relationships across a matrix of marketing and other stakeholders, ensuring a joined up and connected approach, and positive contribution to AXA’s wider brand ambitions.
  • Create and implement compelling content to showcase AXA UK’s employer value propositions, such as wellbeing and inclusion. This also involves managing content updates for the AXA Welcome Box and other employee engagement platforms.
  • Lead the creation of social-first video and static content in collaboration with the digital marketing team.
  • Manage external creative agencies and internal resources to deliver high-quality digital campaigns and collateral.
  • Oversee content for internal and external digital platforms, ensuring consistency with brand standards and tone of voice. Manage content and updates for the AXA Welcome Box and other employee engagement tools.
  • Support employer branding initiatives by managing social media channels and responding to reviews on platforms like Glassdoor.
  • Collaborate with internal teams and creative agency partners to produce materials that enhance candidate experience and support community engagement efforts.
  • Utilise innovative technology and AI to strengthen AXA’s positioning as an employer of choice.

Requirements

  • Proven experience in content creation, social media management, and channel strategy.
  • Excellent copywriting, storytelling, and visual content development skills.
  • Strong stakeholder management capabilities within a complex, regulated environment.
  • Experience with creative tools such as Canva, Adobe Creative Suite (InDesign, Photoshop).
  • Ability to translate complex concepts into engaging digital content.
  • Project management skills with a track record of managing end-to-end content production.
  • Knowledge of employer branding, employee engagement, and community initiatives.
  • Data-driven mindset with experience in analysing insights to optimize content strategies.
  • Internal candidates are encouraged to apply for this role as a secondment opportunity through the internal careers site.
  • As a precondition of employment for this role, you must be eligible and authorised to work in the United Kingdom.
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AXA

3.9 Glassdoor

As one of the largest global insurers, our purpose is to act for human progress by protecting what matters.Protection has always been at the core of our business, helping individuals, businesses and societies to thrive. And AXA has always been a leader, an innovator, an entrepreneurial company, fostering progress in all its dimensions. Our purpose also links back to the Group's roots. From the outset, AXA has been committed to acting as a force for collective good. From solidarity-based actions with AXA Hearts In Action to work on prevention issues with the AXA Research Fund and the fight against climate change, AXA has always been attentive to its social environment and embraced its responsibility as an insurer: responsibility for taking action upstream in order to better understand risks, with one goal in mind: to ensure better protection. Discover more: https://www.axa.com/en/about-us/our-purposeTo know more about AXA's Privacy Policy - https://www-axa-com.cdn.axa-contento-118412.eu/www-axa-com/1cd44dfb-3b7a-4cf7-933b-06024cf7f25b_axa_privacypolicy_internetusers_va.pdf

Founded in 1985
Paris, Île-de-France, FRA
142K employees
80% recommend to a friend
87% CEO approval

Traffic Signals

Monthly Visitors
369K
Traffic Source Mix
Search
36.6%
Direct
46.9%
Referral
11%
Social
4.1%
Paid
1.3%

Headcount Trend

Current headcount: ~142.5K

Marketing Team

Marketing Roles Posted (Last 30 Days)
3

Funding

Total Funding
$4B
Last Raise
$1.7B
Post IPO Debt, 5 months ago

Funding History

  • Oct 2025
    Post IPO Debt • $1.7B
  • May 2025
    Post IPO Debt • $2.2B

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