EMEA Regional Marketing Executive, Events & Campaigns at CriticalArc | Wolverhampton, UK | £26K/yr – £32K/yr

EMEA Regional Marketing Executive, Events & Campaigns

Wolverhampton, UK (Hybrid)

£26K/yr – £32K/yrMid Level3+ years expFull time

Posted 3 months ago

Job Summary

Own regional event planning and cross-channel campaigns that link live events to pipeline while keeping CRM data clean and aligned with sales and CS.

End-to-end event planning and on-site delivery with cross-border support
Campaign orchestration across digital and live channels with post-campaign ROI insights
CRM hygiene, lead routing, and cross-team follow-up to drive pipeline

Job Description

Responsibilities

Support the end-to-end planning and delivery of trade shows, conferences, webinars, customer events and partner activations, ensuring all activity is well organised, well executed, and aligned to campaign objectives. This includes occasional UK and international travel to support on-site event delivery.
Coordinate all event logistics, including venue booking, supplier management, stand and merchandise ordering, shipping materials, managing event schedules, registration processes, and supporting on-the-day execution where required.
Assist with the delivery of integrated marketing campaigns across digital and event channels, supporting activity from initial setup through to execution, optimisation and post-campaign reporting.
Work closely with Sales, Customer Success and other commercial teams to ensure strong alignment on lead follow-up, event attendance and pipeline progression.
Support timely distribution of leads and ensure CRM records are accurately maintained and updated following campaign activity.
Take ownership of day-to-day campaign coordination, including timelines, task tracking, internal stakeholder follow-ups and ensuring marketing deliverables are completed on time and to a high standard.
Support content and campaign execution across multiple channels including email marketing, social media, webinar promotion and sales enablement materials. This may include formatting, scheduling, proofing and coordinating content delivery.
Maintain and update our CRM system (e.g. HubSpot, Salesforce, Marketo or similar), ensuring campaign data, leads and contacts are accurately captured and consistently maintained. Support list building, segmentation, campaign tagging and basic reporting activities.
Track, measure, and report on event and campaign performance, including attendance, engagement, lead quality, pipeline contribution and overall ROI. Assist in compiling insights and learnings to improve future activity.
Provide hands-on operational support across wider marketing activity as needed, including campaign setup, asset coordination, internal communications, and general marketing administration.
Proactively identify opportunities to improve processes, streamline campaign delivery, and enhance the effectiveness of events and marketing activity.

Requirements

Minimum 3–5 years’ experience in marketing, event coordination, customer success / account management or a similar commercial role (SaaS, B2B or tech industry experience preferred)
Strong hands-on experience using CRM systems (e.g. HubSpot, Salesforce, Marketo or similar) with a solid understanding of CRM management, data hygiene and campaign tracking
Strong commercial acumen with a clear understanding of pipeline metrics and revenue impact
A self-starter with a willingness to roll up your sleeves to make things happen
Excellent written and verbal communication skills
Exceptional relationship-building and senior stakeholder management skills
Strong organisational skills and attention to detail
Comfortable managing multiple projects and priorities simultaneously
Confident working cross-functionally in a fast-paced, global environment
Experience with paid media activity (e.g. LinkedIn Ads, Google Ads) is highly desirable but not essential

Preferred

Experience with paid media activity is highly desirable but not essential
Clean, valid UK driver’s license is desirable but not essential

Benefits

£26,000–32,000 Salary DOE
29 days’ annual leave, inclusive of bank holidays + your birthday off
Flexible, hybrid working environment (Wolverhampton Science Park (2–3 days per week in the office). Easily accessible from Birmingham, Telford, Walsall, Stafford, Dudley, Cannock and the wider West Midlands.
Parental Leave
Employee Assistance Programme (EAP)
Death in Service Benefit
Professional development pathways
The opportunity to travel overseas as part of the role
Company equipment as standard (i.e. laptop, phone)

CriticalArc

4.5 Glassdoor

Keeping your people safe is vital for today’s organizations. CriticalArc’s SafeZone, the unified safety, security and emergency management solution, provides Safety EverywhereTM for your people, wherever you have duty of care. Through Real-time Coordination and Response, organizations are empowered to respond faster and more effectively to incidents of any scale. And SafeZone’s Operational Insights streamlines day-to-day operations and enables unprecedented post-incident learnings to continuously improve team performance and optimize future response. Quick to deploy, scalable, and easy to use, SafeZone is transforming how leading organizations manage the safety of millions of people every day.

Founded in 2011

Hurstville, New South Wales, AUS

53 employees (5 in marketing)

www.criticalarc.com

100% recommend to a friend