Responsibilities

• Klaviyo strategy across email and SMS for a portfolio of Shopify and Shopify Plus brands we’re already running programmes for
• End-to-end flow builds and optimisation: welcome, abandoned cart, browse abandonment, post-purchase, win-back, replenishment, VIP, sunset
• Campaign calendars that align with each brand's promotional and editorial plan
• Segmentation and list health: building, cleaning, and evolving audience logic that drives engagement and protects deliverability
• A/B testing roadmaps across subject lines, send times, offers, content blocks, and SMS variants
• Reporting on revenue per recipient, flow performance, list growth, and contribution to total store revenue
• Working alongside our CRO, design, and client services teams to connect on-site capture with downstream lifecycle programmes
• Briefing our designers cleanly so creative ships on time and on brand
• Keeping up with Klaviyo's product roadmap, deliverability best practice, and SMS compliance across regions

Requirements

• 2+ years hands-on building inside Klaviyo for ecommerce brands, ideally on Shopify or Shopify Plus
• Strong opinions on flow architecture, segmentation, and lifecycle strategy, backed by results you can talk through
• Comfortable owning SMS alongside email, including compliance and consent across UK, EU, and US
• Confident reading data and turning it into the next test, not just a screenshot in a report
• Organised enough to run programmes across multiple brands at once without anything slipping
• Clear written communicator who can brief designers, update clients, and document what you've built

Preferred

• Bonus: experience with reviews tools (Okendo, Yotpo, Junip), loyalty platforms (LoyaltyLion, Smile, Yotpo), or Gorgias

Benefits

• Flexible working, with the option to come into our London office when it helps