Campaign management and lifecycle automation for email and SMS across global markets.

• Growth Infrastructure: Develop and scale multi-channel email and SMS programs to drive activation, retention, and revenue.
• Lifecycle Automation: Architect advanced customer journeys to boost lifetime value and optimise the end-to-end user experience.
• Testing & Optimisation: Lead rigorous A/B testing and content strategy to improve open rates, CTRs, and conversions.
• Data Segmentation: Implement deep segmentation to deliver highly targeted and personalised messaging at scale.
• Cross-functional Collaboration: Align email campaigns with Design, E-commerce, and Commercial teams for brand and product launches.
• Performance Tracking: Analyse deliverability and key metrics to generate insights and shape customer experiences.

• Experience managing end-to-end email and SMS campaigns.
• Deep knowledge of database segmentation, lifecycle automations, and rigorous A/B testing methodologies.
• Ability to analyse data to optimise performance.
• Excellent communication skills and ability to collaborate across teams while maintaining authentic brand voice.

• Ideally you have a genuine passion for getting active outdoors.