Email Marketing Manager at Dryrobe Ltd | Braunton, Devon, UK

Dryrobe Ltd

Email Marketing Manager

Braunton, Devon, UK (Hybrid)

Salary Not AvailableMid LevelFull time

Posted 2 months ago

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Job Summary

Own end-to-end email and SMS lifecycle growth for international markets, driving revenue and engagement through scalable campaigns, advanced automation, and rigorous testing.

Campaign execution and scaling across global D2C/B2B channels with targeted messaging and deliverability discipline.
Architect advanced lifecycle automations to maximise lifetime value and optimize the customer experience.
Lead a rigorous testing framework to uplift open rates, clicks, and conversions through data-driven optimisations.

Job Description

Responsibilities

Campaign management: Developing, implementing, and scaling high-performance email and SMS marketing campaigns across global D2C and B2B markets.
Lifecycle automation: Architecting advanced lifecycle automations and customer journeys to maximise lifetime value and continuously optimise the user experience.
Testing and optimisation: Leading a rigorous A/B testing framework and content strategy to constantly improve open rates, click-through rates, and conversions.
Data segmentation: Implementing deep database segmentation to deliver highly targeted, relevant, and personalised messaging to our global audience.
Cross-functional collaboration: Partnering with the Design, E-commerce, and Commercial teams to align email campaigns with broader brand strategies and product launches.
Performance tracking: Analysing and reporting on key email metrics and deliverability, leveraging data to uncover insights and build meaningful customer experiences.

Dryrobe Ltd

dryrobe is the world’s most advanced outdoor change robe - featuring a waterproof and windproof exterior, with a lining that dries you and keeps you warm. dryrobe was designed with watersports in mind by Gideon Bright, a North Devon based surfer with over 30 years experience in the water. dryrobe is fast becoming an essential piece of kit for all outdoor sports and activities. Whether you are enjoying leisure time or competing at the highest level it’s been designed to be used multiple times throughout the day, over wet or dry kit, without the need for drying between uses. Changing outdoors has never been easier. The first dryrobe was made in 2010, receiving high praise since its launch and is now a very familiar sight around car parks in the UK's best surf spots and on the back of the best athletes from all over the world. In 2016, dryrobe was used by Team GB at the Rio Olympics, gaining international recognition as the world’s best change robe.Ideal for early morning surfs, swims, diving, sailing, triathlons or training. - whenever you need to stay warm!

Founded in 2011

Braunton, England, GBR

49 employees (12 in marketing)

www.dryrobe.com