Email Marketing Manager

Sheffield, UK (On-site)

£35K/yr – £50K/yrMid Level5+ years expFull time

Posted 6 weeks ago

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Job Summary

Own and scale an email channel from zero to revenue by defining strategy, platform, and automation while building a growth engine for list expansion and monetisation.

  • Strategy & Infrastructure ownership: set segmentation, cadence, content mix and monetisation with a platform and tech stack that supports long-term growth.
  • Lifecycle & Automation: implement welcome, nurture, re-engagement and promotional flows that feel useful and trustworthy.
  • Audience Growth & Monetisation: drive on-site capture, signups, and journeys that convert followers into subscribers and revenue.

Job Description

  • Email Strategy & Infrastructure: Audit current position and define segmentation, cadence, content mix, personalisation and monetisation from the ground up.
  • Platform & Tech Selection: Recommend the right email platform, tooling and infrastructure and own the implementation.
  • Channel Architecture: Build core infrastructure to support long term list growth and revenue generation.
  • Strategy & Governance: Establish reporting for growth, engagement, revenue attribution and unsubscribes, and define the content model.
  • Audience Growth Engine: Identify on-site capture opportunities and sign-up optimization across paid and high-traffic pages.
  • Lifecycle Flows: Build automated welcome, nurture, re-engagement and promotional cadences that feel relevant and trustworthy.
  • Content & Personalisation: Balance editorial value with product recommendations and commercial messaging in journeys.
  • Cross-functional Collaboration: Work with Social & Content Media Manager to turn social growth into email signups.