Email Marketing Manager at ChloBo | Chester, Cheshire West and Chester, UK

Email Marketing Manager

Chester, Cheshire West and Chester, UK (Hybrid)

Salary Not AvailableMid Level2+ years expFull time

Posted 3 months ago

Job Summary

Own and evolve the CRM strategy and lifecycle programs to lift engagement, retention, and lifetime value through data-driven segmentation, multi-channel campaigns, and cross-functional collaboration.

CRM Strategy & Lifecycle: own end-to-end programs from onboarding to re-engagement across email, SMS, and push.
Data & Personalization: build personas and predictive models to tailor campaigns and forecast customer needs.
Optimization & Insights: run A/B tests, monitor metrics, and present leadership-ready recommendations to improve campaigns and loyalty.

Job Description

Develop and implement a comprehensive CRM strategy aligned with business objectives.
Collaborate with cross-functional teams (marketing, sales, product, and IT) to ensure CRM alignment throughout the customer journey.
Continuously identify opportunities to enhance CRM tools and processes to improve efficiency and customer satisfaction.
Leverage customer data to design targeted, segmented marketing campaigns that drive engagement and conversions.
Build and refine customer personas based on behavioural, demographic, and transactional data.
Develop predictive models to forecast customer needs and optimise marketing efforts.
Create and execute innovative and timely CRM campaigns across multiple channels (email, SMS, push notifications, etc.).
Implement reactive marketing strategies, responding quickly to market trends, customer feedback, and business changes.
Monitor and analyse campaign performance, using insights to refine future efforts.
Track, measure, and report on CRM metrics (e.g., customer acquisition, retention, lifetime value, and churn).

Bachelor’s degree in Marketing, Business, Data Analytics or similar.
Proven experience (3+ years) in CRM management, customer lifecycle marketing, or a similar role.
Strong creative thinking skills, with the ability to design compelling customer experiences.
Exceptional analytical capabilities, with expertise in tools such as Klaviyo, Google Analytics, or similar platforms.
Demonstrated experience in segmentation, data modelling, and predictive analytics.
Strong communication and project management skills, with a track record of cross-functional collaboration.
Adaptable and results-oriented, with a passion for driving change and innovation.