Own the day-to-day execution of our email, nurture and lifecycle marketing campaigns.

• Own the day-to-day execution of our email, nurture and lifecycle marketing campaigns.
• Work closely with the wider marketing team and key stakeholders across Crunch, delivering reactive and proactive updates, alongside automated journeys that engage, inform, and convert leads into customers.
• Craft high-converting email copy, punchy subject lines, and irresistible CTAs that make viewers take notice and act.
• As a Brand Guardian, review all outgoing content to ensure it meets best practice, aligns with Crunch brand guidelines, and meets stakeholder expectations.
• Design, build, and champion email nurture journeys to optimise lead to sales conversion.
• Review and own the comms customer journey, ensuring customers see the best information and offers at the right time to meet their needs.
• Ensure a streamlined client/lead journey, without ‘bombarding’ with emails.
• Help optimise and expand our use of Salesforce Marketing Cloud’s full functionality, refining processes to include SMS and WhatsApp within the customer journey and driving Omnichannel growth.
• Act as the in-house champion and overall owner of our operational email marketing campaigns, ensuring data segmentation and template personalisation reach the right audiences.
• Track performance and obsess over the data, analyse key metrics to measure success and continuously iterate through A/B testing.