Responsibilities

• On-time delivery of email campaigns across B2B and B2E channels, ensuring deadlines are adhered to
• Managing the building of emails from templates using Salesforce Marketing Cloud, selecting segments and scheduling sends
• Effective use of dynamic content, segmentation, personalisation and template libraries
• Supporting the creation, testing and optimisation of automated customer journeys within Salesforce Marketing Cloud
• Managing data uploads, creating audience segments and testing all campaigns across brands
• Producing regular reporting and campaign performance analysis, providing recommendations to improve engagement and conversion rates
• Supporting the ongoing development of Salesforce Marketing Cloud capabilities, including journeys, dynamic content, personalisation and emerging channels such as SMS and social integrations
• Understanding and applying email deliverability best practice, while staying abreast of digital marketing and marketing automation trends
• Analysing campaign performance and identifying opportunities for continuous improvement through A/B testing, subject line testing, segmentation and journey optimisation
• Producing ad hoc reports and insights using Excel and other reporting tools as required
• Working closely with the creative team to ensure brand guidelines are met and copy aligns with Bright Horizons' tone of voice

Requirements

• At least one year's experience in a similar role
• Experience building and deploying email campaigns using a marketing automation platform (ideally Salesforce Marketing Cloud)
• Strong attention to detail and ability to manage multiple projects and deadlines
• Excellent written and verbal communication skills, with an eye for detail
• Good analytical skills with the ability to interpret campaign performance data and make recommendations
• Proficient in Microsoft Excel and the wider Microsoft Office suite
• Able to work collaboratively and effectively within a cross-functional team

Preferred

• Experience using Salesforce Marketing Cloud
• Experience building customer journeys and automated campaigns
• Experience using dynamic content and audience segmentation
• Experience with SMS or multi-channel marketing campaigns
• Experience using Pardot, Google Analytics and Microsoft Dynamics
• Understanding of customer lifecycle marketing and marketing automation best practice

Benefits

• Flexible working and holiday entitlements
• Discounted childcare in one of our nurseries
• Quarterly Employee Appreciation Weeks
• Annual gala award evening
• Fantastic range of discounts on high street retailers, grocery stores, cinema tickets, holidays and more
• Wide range of wellbeing resources, supporting our teams for the ups and downs of daily life