Responsibilities

• Develop and execute comprehensive email strategies aligned with broader CRM and retention goals.
• Build, manage, and optimise automated workflows (welcome series, abandonment flows, re-engagement, etc.) in Klaviyo.
• Deliver flows and campaigns to nurture inactive contacts, keeping them warm and engaged with the brand with the view of delivering future revenue.
• Deliver list building initiatives while ensuring subscriber health and GDPR compliance.
• Create advanced segmentation models and data led personalisation to maximise engagement.
• Own campaign planning, briefing, setup, testing, and execution.
• Track KPIs (deliverability, open/click rates, conversions, ROI), report regularly, and identify opportunities for performance improvement.
• Work closely with internal teams to ensure email campaigns are on brand, well designed, and driving measurable results.
• Plan, build, and execute targeted B2B campaigns aimed at key decision-makers in contract furniture sectors.
• Design and manage prospecting workflows and automations to nurture and qualify leads.

Requirements

• Strong hands on experience with email automation platforms (ideally Klaviyo, HubSpot, or similar).
• Proven ability to manage end to end campaign delivery (strategy, build, test, optimise, report).
• Commercially minded with an understanding of both consumer and B2B lead generation objectives.
• Confident analysing performance metrics and presenting actionable insights.
• Up to date knowledge of GDPR, CAN-SPAM and email best practices.

Benefits

• Company pension
• Employee discount
• On-site parking