Responsibilities

• Creating, overseeing, delivering email and digital marketing campaigns for key events.
• Support the planning and delivery of multi-channel marketing campaigns, with a focus on email and website performance, that deliver against agreed targets and KPIs.
• Assist with the ongoing development and optimisation of website content and user experience to maximise participant engagement and sales/conversions.
• Monitor and report on the performance of digital marketing activity, identifying opportunities for optimisation and improvement.
• Own the end-to-end delivery of the email schedule for key campaigns. Deliver participant communications throughout the customer journey, ensuring timely, accurate, and engaging messaging from registration through to event day.
• Creating basic branded assets to feature in emails or on the website, using software such as Canva.
• Write engaging copy to be used in various formats, which can match various tones of voice and adheres to both brand and partner guidelines.
• Work closely with our campaign manager, agencies, freelancers, and stakeholders to ensure marketing activity is delivered effectively and on schedule.
• Collaborate with the wider A.S.O. UK team to create the best possible participant experience and support wider event objectives.
• Support the delivery of joint marketing activity with event sponsors and partners, ensuring campaign objectives and contractual commitments are met.