Responsibilities

• CRM, automation & audience engagement
• Own and evolve Mumsnet’s ESP and email automation infrastructure
• Build and optimise onboarding, retention and reactivation journeys
• Develop behavioural segmentation and targeting approaches to improve relevance and engagement
• Support the development of personalised and automated email products
• Help connect audience insight and user behaviour with CRM activity
• Monitor and analyse email performance, identifying trends, opportunities and optimisation priorities
• Develop reporting and insight loops that help improve engagement, traffic and retention
• Run structured experimentation across subject lines, content structures, journeys and send logic
• Work with editorial, commercial and audience teams to identify high-performing content opportunities

Requirements

• Hands-on experience working with ESPs, CRM systems, automation platforms and behavioural segmentation
• Comfort with data and performance analysis
• Ability to think strategically as well as execute operationally
• Highly curious about audience behaviour and engagement
• Highly organised and operationally reliable
• Comfortable with AI tools and exploring new workflows

Preferred

• Experience with AI tools and workflows
• Online communities and audience behaviour
• Building something more ambitious than a traditional publisher newsletter programme

Benefits

• Salary: £35,000 - £40,000 is stated in the description
• Hybrid working — 2 days in the London office (Wednesday & Thursday)
• 10 Weeks Work from Anywhere
• ChatGPT Pro Account for AI learning
• Real autonomy and ownership from day one
• Buy More Holiday Scheme — Sometimes 25 days just isn’t enough
• Cycle2Work Scheme
• Employee Assistance Programme
• Mumsnet Workplace Pension Scheme
• Electric Vehicle Scheme