Responsibilities

• Ecommerce & Growth: Financial Performance: Own the ecommerce P&L. You’ll be responsible for maximizing sales, managing budgets, and reporting weekly/monthly performance to the Managing Director.
• Ecommerce & Growth: Sales Strategy: Develop and execute seasonal (Christmas, Easter, Gifting) and "evergreen" sales plans to ensure year-round growth.
• Ecommerce & Growth: Website Leadership: Lead the Fitzbillies website strategy. You’ll ensure the site is optimized for UX and CRO, keeping it "fit for purpose" for both online shoppers and branch visitors.
• Ecommerce & Growth: Fulfilment Oversight: You’ll line manage the successful day-to-day packing and customer service of ecommerce, as well as keeping the processes under review, ensuring efficiency and scouting new technologies to improve the customer journey.
• Marketing & Brand Strategy: Strategic Planning: Work directly with the Managing Director and owners to define the annual marketing strategy, underpinned by quantified objectives and clear KPIs.
• Marketing & Brand Strategy: Omnichannel Management: Manage the brand across all touchpoints: retail branches, wholesale, corporate partnerships, and ecommerce.
• Marketing & Brand Strategy: Team Leadership: Lead and mentor a small, dedicated team including an Ecommerce Assistant and a Content & Marketing Executive, while managing external freelance specialists.

Requirements

• Commercial & Analytical: You understand that great marketing must drive measurable sales. You are comfortable with data and reporting. You know your way around Excel and InDesign in equal measure.
• A Strategic Thinker: You can look beyond the day-to-day to plan for long-term sustainable growth.
• Digital Native: You have a deep understanding of ecommerce best practices, UX, and CRO.
• Brand Champion: You have an eye for detail and a passion for maintaining the integrity of a well-loved heritage brand.
• Collaborative Leader: You enjoy managing people and working closely with senior leadership to achieve business goals.