Own the online growth engine for ecommerce and digital marketing, balancing site optimization, paid media, content creation, and analytics to lift conversion and LTV.

• eCommerce Management: Manage and optimize the brand's eCommerce website.
• eCommerce Management: Ensure product listings, descriptions, pricing, and promotions are accurate and up to date.
• eCommerce Management: Monitor website performance and customer experience to improve conversion rates.
• Digital Marketing: Plan and execute digital marketing campaigns across Google, Meta (Facebook & Instagram), TikTok, and other relevant platforms.
• Digital Marketing: Manage paid advertising budgets and optimize campaign performance.
• Digital Marketing: Develop and execute email marketing campaigns to increase customer retention and repeat purchases.
• Content & Social Media: Coordinate content creation for website, social media, email, and advertising campaigns.
• Content & Social Media: Work with designers, photographers, and influencers to create engaging marketing assets.
• Content & Social Media: Support social media growth and community engagement initiatives.
• Analytics & Reporting: Track website traffic, sales performance, customer acquisition costs, and ROI.