Responsibilities

• Own the DTC trading performance, delivering revenue and margin targets while managing the channel P&L.
• Lead the digital trading calendar, including launches, promotions, seasonal campaigns, and key commercial moments, aligned with the wider omnichannel strategy.
• Optimise pricing, promotions, and merchandising to drive revenue, profitability, and AOV growth.
• Oversee the Shopify platform and site merchandising to ensure a best-in-class customer journey that maximises conversion.
• Drive performance marketing outcomes across paid media channels in partnership with agencies and internal teams.
• Manage budgets and channel mix to maximise ROI, CAC efficiency, and scalable revenue growth.
• Ensure campaigns are aligned with trading priorities, launches, and promotional moments.
• Continuously test and identify new acquisition opportunities and scalable growth levers.
• Own full-funnel conversion performance and optimisation roadmap.
• Analyse site behaviour, checkout, and customer journeys to identify friction and growth opportunities.

Requirements

• Proven experience managing e-commerce channels within beauty, skincare, personal care, or adjacent consumer categories
• Strong commercial mindset with a track record of delivering online revenue growth in a DTC environment
• Hands-on experience managing Shopify storefronts, apps, and trading execution
• Strong lifecycle marketing experience using Klaviyo or comparable CRM platforms
• Solid understanding of performance marketing metrics including CAC, ROAS, and LTV
• Experience analysing conversion funnels and leading optimisation initiatives
• Understanding of managing DTC in a broader digital commerce ecosystem and omni-channel environment, including any trade-offs, promotional principles, etc.
• Comfortable managing agencies and cross-functional stakeholders in a fast-paced business
• Ability to balance strategic thinking with hands-on execution
• Strong analytical skills with the ability to translate data into clear commercial actions
• Excellent communication and stakeholder management skills

Benefits

• Salary: £55,000 – £70,000 per year depending on experience
• 30 days holiday + 8 UK bank holidays
• Pension Contribution Scheme – 5% from you, 3% from us.
• Private Medical Insurance – Includes travel, vision & dental (Vitality)
• Work from Abroad – One month per year, anywhere in the world
• Bonus Scheme – Discretionary bonus, based on individual and company performance
• Mental Health Support – Free, confidential therapy via Spill
• Opportunity for International Travel – Our team members have been to New York, Las Vegas, Amsterdam… and Birmingham!
• Flexi-Fridays – Finish early one Friday per month
• Olstar Events – Quarterly meetups, celebrations & socials