Ecommerce Manager | High-Growth DTC Wellness Shopify Brand

UK (Remote)

£40K/yr – £45K/yrMid LevelFull time

Posted 2 weeks ago

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Job Summary

Own the Shopify back-end and CRO/SEO workstreams for a subscription-first wellness brand, balancing platform health with merchandising and launch execution.

  • Shopify Operations: day-to-day theme updates, app maintenance, troubleshooting, and platform health.
  • Merchandising & CRO: product setup, collections, pricing, promos, and conversion-focused testing.
  • Cross-functional & Agencies: align with Ecom/Growth and manage external partners to hit milestones.

Job Description

Responsibilities

  • Shopify Ownership: Manage the day-to-day back-end of our Shopify Plus store – theme updates, app maintenance, troubleshooting, and general platform health.
  • Merchandising: Own product setup, collections, pricing and promotional merchandising across the site, ensuring everything is accurate, on-brand and optimised for conversion.
  • Product Development: Support new product launches end-to-end; from setup and page build to QA and go-live.
  • CRO: Implement a conversion rate optimisation roadmap – testing site experience, landing pages, and checkout to convert more of the traffic Growth is driving.
  • SEO: Build and execute an SEO roadmap covering technical, on-page and content opportunities to grow organic traffic and revenue.
  • App & Tech Stack Maintenance: Manage our app ecosystem, troubleshooting integration issues and evaluating new tools as we scale.
  • Cross-Functional Collaboration: Work closely with the Ecom and Growth teams to align site experience with acquisition and retention priorities.
  • Agency Coordination: Support as the day-to-day point of contact for external agencies and freelancers (e.g. development, design, SEO), briefing work, managing timelines and ensuring output meets our standards.
  • Reporting & Insight: Monitor site and commercial performance, flagging issues and opportunities early.

Requirements

  • Several years hands-on Shopify experience is a must .
  • Ideally, experience at a subscription-first or wellness/health growth brand.
  • Technically-minded, with a big-picture, strategic mindset – you should be equally comfortable in the weeds of a broken app integration and zoomed-out roadmap thinking.
  • Comfortable owning CRO and SEO workstreams without a large team around you.
  • A genuine go-getter: accountable, dependable, and happy taking ownership without hand-holding.
  • Strong communicator, comfortable working cross-functionally in a remote team.

Preferred

  • Ideally, experience at a subscription-first or wellness/health growth brand.
Tonic Health logo

Tonic Health

Tonic Health is on a mission to confront the global nutrient deficiency crisis and exposing the dark side of the $164 billion supplement industry. Shockingly, 74% still lack essential nutrients while the industry purchases more sugar than vitamins. We provide the solution through maximum strength, sugar-free supplements that work.

Founded in 2019
London, England, GBR
43 employees (10 in marketing)

Recent Ads

Traffic Signals

Monthly Visitors
85.4K
Monthly Google Ads Budget
$177
Traffic Source Mix
Search
47.3%
Direct
13.5%
Referral
7.2%
Social
6.9%
Paid
15.2%

Headcount Trend

Current headcount: ~43

Marketing Team

Marketing Team Size
9 (21% of company)
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$6.9M
Last Raise
$4.1M
Series A, 1 years ago

Funding History

  • Jul 2025
    Series A • $4.1M
  • Apr 2023
    Equity Crowdfunding • $993.5K
  • Apr 2023
    Seed • $1M