Responsibilities

• Develop and implement comprehensive SEO strategies tailored specifically for e-commerce platforms to increase organic search traffic and sales.
• Optimize product listings, metadata, images, and content to enhance search engine rankings and user engagement.
• Manage and update the Shopify store, ensuring seamless functionality, user experience, and visual appeal.
• Conduct regular website audits using tools like Google Search Console, Google Analytics, and Google Tag Manager to identify areas for improvement.
• Improve website performance by editing HTML, CSS, and JavaScript code to enhance site speed and responsiveness across devices.
• Manage content updates through content management systems (CMS), ensuring consistency in branding and messaging across all pages.
• Track SEO performance metrics, analyse data trends, and prepare reports to inform ongoing optimisation efforts.
• Collaborate with marketing teams to align SEO initiatives with broader digital campaigns and content strategies.

Requirements

• Proven experience working with Shopify or other e-commerce platforms with a focus on SEO optimization.
• Strong knowledge of HTML, CSS, JavaScript, and website coding best practices for technical SEO enhancements.
• Hands-on experience using Google Search Console, Google Analytics, and Google Tag Manager for data analysis and site tracking.
• Solid understanding of metadata creation, keyword research, on-page SEO tactics, and SEO tools.
• Experience managing social media platforms and integrating social media strategies into overall marketing efforts.
• Excellent problem-solving skills with the ability to troubleshoot website issues quickly and efficiently.
• Strong communication skills with the ability to collaborate effectively across teams in a fast-moving environment.

Preferred

• Familiarity with content management systems (WordPress or similar) is preferred.