E-commerce Marketing Executive

UK (Remote)

Salary Not AvailableMid LevelFreelance

Posted 3 months ago

Job Summary

Own the end-to-end digital footprint for an e-commerce brand by owning multi-channel campaigns, landing-page optimization, and data-driven iteration across SEO, paid, and email to drive sales.

  • Own cross-channel digital campaigns and conversion optimization across SEO, SEM, social, email, and performance channels.
  • Lead analytics and CRO to improve traffic quality and landing-page performance using A/B tests and UX improvements.
  • Collaborate with product, design, and tech to wire in marketing automation and B2B e-commerce workflows for better automation.

Job Description

  • Develop and implement comprehensive digital marketing campaigns across SEO, SEM, social media, email marketing, and performance marketing to boost online visibility and sales.
  • Utilize SEO tools and conduct keyword research to optimize website content, product listings, and landing pages for higher search engine rankings.
  • Monitor website analytics with Google Analytics and other tools to analyze traffic patterns, user behavior, and campaign performance; adjust strategies accordingly for continuous improvement.
  • Execute social media marketing initiatives on platforms such as Facebook Advertising and social media management tools to engage audiences and increase brand awareness.
  • Optimize conversion rates through A/B testing, landing page improvements, and implementing best practices in UX/UI design.
  • Collaborate with cross-functional teams to ensure seamless integration of marketing automation tools, email campaigns, and B2B marketing efforts within the e-commerce ecosystem.
  • Proven experience in digital marketing with a focus on e-commerce platforms; familiarity with content management systems like WordPress is essential.