Responsibilities

• Develop and lead the college’s integrated communications strategy across all channels.
• Ensure the college has a strong and influential voice, with powerful messaging that resonates with its members, pharmacy professionals, government, public and other stakeholders.
• Lead a clear engagement strategy to improve member experience, acquisition, retention, and satisfaction.
• Safeguard and strengthen the college’s brand, ensuring consistent messaging and positioning across all channels and safeguarding the use of the brand with partnership arrangements.
• Shape and contribute to the development and delivery of the college's overall strategy as a member of the executive Team

Requirements

• Executive level leadership and team management experience gained in a complex, public or third sector organization, ideally within a membership body or royal college and/or with healthcare experience
• Proven track record of developing and implementing communications and engagement strategies that drive measurable membership and income growth
• Experience of strategy development, implementation and evaluation, ideally as part of a senior leadership team, translating the outcomes into a communications strategy and supporting the organisation to monitor impact
• Ability to convert organisational goals into clear communications and engagement strategies