Responsibilities

• Lead, inspire and develop country marketing teams across EMEA, creating a culture of collaboration, accountability, inclusion and high performance while ensuring alignment between Global, EMEA and local strategies.
• Translate global and regional business objectives into clear regional priorities and frameworks, leading the development and review of country marketing plans to ensure strategic consistency and executional excellence.
• Inspire and provoke new approaches and forward thinking among brand initiatives by sharing innovative external practices and connections.
• Own the regional marketing flywheel, integrating brand campaigns, community engagement, retail, wholesale and partner activations while driving key city strategies and elevating community-led marketing initiatives across EMEA.
• Lead retail, wholesale and key account marketing strategy, ensuring premium consumer-centric activations, fostering authentic brand connections and delivering impactful retail and field experience programmes.
• Establish KPI frameworks, leverage consumer and commercial insights, and drive continuous improvement by sharing best practices and optimising regional marketing performance

Requirements

• Demonstrate Authenticity – You align actions with values, build trust through consistency and integrity, and confidently address issues that do not align with Deckers' culture and expectations.
• Champion Diverse, Effective Teams – You build and develop diverse, high-performing teams, create an environment where people feel valued, and actively coach and develop talent.
• Drive Strategy – You take a long-term business perspective, create strategies that leverage market opportunities and emerging trends, and lead change successfully across people, processes and technology.
• Cultivate Innovation – You use consumer insights to identify opportunities, champion new ways of working and encourage fresh thinking that drives brand growth and business impact.
• Deliver Results & Build Connection – You create accountability for meaningful business outcomes, communicate with impact across all levels, enable cross-functional collaboration and balance the needs of multiple stakeholder groups.
• Proven success leading and developing senior marketing teams across multiple countries and cultures.
• Strong expertise in brand marketing, integrated campaigns, go-to-market planning and operating within Global–Regional–Local business structures.
• Exceptional leadership, stakeholder management and communication skills, with the ability to influence and collaborate across diverse markets and functions.
• Strong commercial acumen, KPI management capability and experience translating strategy into measurable execution.
• A passion for brand-building, sport, consumer culture and innovative marketing, combined with a digital-first mindset and willingness to challenge convention.

Preferred

• Experience within consumer, lifestyle, sports, fashion or premium brands is highly desirable.
• A passion for brand-building, sport, consumer culture and innovative marketing, combined with a digital-first mindset and willingness to challenge convention.

Benefits

• Competitive Pay and Bonuses - We’ve created a variety of competitive compensation programs to foster career development, reward success and to show our employees just how much they’re valued.
• Generous Holidays + Bank Holidays & some time away from work – on top of generous holiday allowance, we can generally take advantage of half day Fridays providing our work is finished for the week.
• Extras, discounts, perks & volunteering opportunities - Being a valued member of the Deckers Brands team means more than just a pay-check. From generous discounts to community-based programs, we offer a variety of cool extras.
• Growth and Development - Deckers Brands was built on the idea of pursuing passion. That’s why we offer extensive opportunities and support for personal and professional development including Global Mentorship Programme.
• Hybrid & Flexible Working Environment.