Responsibilities - Develop and execute comprehensive go-to-market strategies for Dojo’s products and solutions including audience definition, product messaging & positioning, marketing strategy, and sales enablement. Ensure strategies are outcome-oriented and data-driven. - Use industry research, competitor analysis, data and customer feedback to identify market requirements, partnering closely with the Insights team - Create product-focused go-to-market (GTM) plans and roadmaps in collaboration with cross-functional teams, including Product, Sales, Marketing, Partnerships and Customer Operations. Drive flawless launch execution and ensure that product feedback loops are in place. - Differentiate Dojo from the competition via effective messaging and product positioning and value statements, and translate these into compelling assets and sales enablement materials, in partnership with the Creative Studio and Enablement teams. - Work with data/analytics teams to implement a measurement and tracking framework to drive product adoption, engagement and revenue growth. - Lead a team of high performing Product Marketing Managers who partner closely with Product leaders on product strategy and GTM execution. - Work with cross-functional teams to improve the in-life customer experience through product education and adoption strategies - Work with marketing and creative teams to shape and execute integrated marketing campaigns Requirements - Proven experience leading product marketing in a fast growing fintech or B2B tech / SaaS business, covering a complex product portfolio across software and hardware. Payments industry experience preferred. - Experience simplifying a complex suite of features into a clear value proposition and defining differentiated product marketing strategies. - Proven track record in leading large scale product launches across multiple markets and channels, driving strong results in terms of product adoption and revenue. - Superb understanding of marketing communications, campaign creation and proposition development. Experience in insight analysis and needs-based customer segmentation techniques - Experience creating and delivering integrated, multi-channel campaigns - Demonstrable ability to build and lead a high-performing, engaged team - Exceptional communication, influencing and collaboration skills. Confident public speaker with excellent presentation skills - Strong project management skills and comfortable with working to tight deadlines - Fluency in marketing & productivity tools, e.g. Salesforce, Canva, Figma, Jira, Google Suite