Director (m/f/x), HAE / ANDEMBRY Brand Lead

Responsibilities

• Lead the development of the HAE disease-area and ANDEMBRY brand strategy for the International region, including a clear and complementary positioning of ANDEMBRY and BERINERT, aligned with portfolio objectives, patient and customer needs, market dynamics, healthcare regulations and business goals.
• Act as the marketing subject-matter expert and trusted business partner for affiliates, creating clarity, confidence and momentum around portfolio strategy and brand priorities.
• Lead the ANDEMBRY IBT, including strategic agenda setting, decision-making, action follow-up and accountability for execution.
• Champion a collaborative, high-performing and continuously improving culture across the international HAE brand community.
• Develop differentiated strategies for prioritized market archetypes and ensure affiliates are mapped to the most relevant approach, including market-specific guidance for the complementary positioning of ANDEMBRY and BERINERT.
• Translate patient, customer, market and competitive insights into clear portfolio and brand choices, positioning, messaging and actionable marketing priorities across ANDEMBRY and BERINERT.
• Help affiliate teams identify near- and longer-term opportunities, challenges and solutions, moving confidently between big-picture strategy and detailed execution.
• Identify lifecycle-management and market-development opportunities that strengthen the long-term value and presence of the HAE portfolio.
• Partner closely with affiliate leadership and cross-functional colleagues across Medical, Market Access, Regulatory, Insights and Analytics, Business Effectiveness, Omnichannel, Supply Chain and other relevant functions.
• Enable co-creation of aligned portfolio strategies, programs and initiatives across affiliate, International and Global teams, with clear roles and shared accountability.

Requirements

• Graduate degree or equivalent required; postgraduate qualification preferred.
• At least 10 years of healthcare experience, including at least 8 years in pharmaceutical or biotechnology sales and marketing.
• Demonstrated ability to establish disease-area, portfolio and brand strategy, translate insights into action and drive executional excellence against business objectives.
• Experience leading above-country marketing initiatives and influencing diverse, multicultural matrix teams; rare-disease, portfolio and launch experience are strongly preferred.
• Strong strategic, analytical and commercial capabilities, with the ability to connect patient and customer needs, market dynamics and performance data.
• Excellent project and stakeholder-management skills, including delivery of complex, multi-market initiatives from concept through implementation.
• Experience using CRM, omnichannel and other data-driven tools to strengthen customer engagement and inform decision-making.
• Excellent written and spoken English.

Preferred

• Graduate degree or equivalent required; postgraduate qualification preferred.