Responsibilities

• The three-year Marketing & Ecommerce direction, annual plan, quarterly priorities and total budget.
• The ecommerce revenue and contribution forecast, in partnership with Finance and Operations.
• Shopify trading, merchandising, product launches, conversion, AOV and customer journey.
• Customer acquisition across Google, Meta, TikTok, SEO and future channels.
• Brand positioning, campaign strategy, creative direction, content and customer proposition.
• CRM, email, SMS, lifecycle automation, reviews, referrals and reactivation.
• Public Nectar, UserBoost and future suppliers, with Sonno-owned goals, access, data and scorecards.
• Recruitment, performance and development of the UK team, plus the controlled transition of current overseas activity.
• Measurement that connects channel activity to net sales, refunds, margin, payment, delivery and true marketing contribution.
• Cross-functional planning with Product, Procurement, Production, Delivery, Customer Success and Finance.

Requirements

• ● Senior in-house leadership of a DTC, retail or comparably complex ecommerce business with at least £10m annual revenue.
• ● Direct ownership of a commercial or contribution P&L - not only lead generation, awareness or platform-reported ROAS.
• ● Responsibility for at least £1.5m annual paid-media spend; £2m+ is preferred.
• ● Strong ecommerce trading judgement and fluency with Shopify or an equivalent platform.
• ● The ability to challenge Google, Meta and TikTok plans without needing to be the daily campaign operator.
• ● Strong judgement across brand, proposition, creative, product content, CRM and CRO.
• ● A record of recruiting and leading specialists, managing agencies and working with distributed / offshore teams.
• ● The ability to forecast, prioritise and communicate clearly at Board level.

Preferred

• ● Furniture, home, mattresses, bulky goods or another considered physical purchase.
• ● UK manufacturing combined with imported ranges.
• ● Managing promotions against stock, capacity, delivery lead time and margin.
• ● Building a function in a founder-led or entrepreneurial business.
• ● Moving critical digital capability from suppliers or overseas teams into a UK-led structure.