Responsibilities

• Strategic Leadership: Partner with the Commercial Director and operational leaders to develop marketing strategies that drive performance across all business pillars, including Rooms, Food & Beverage, Events and Experiences.
• Anticipate market trends and identify opportunities that strengthen brand positioning and business performance.
• Drive excellence, innovation and continuous improvement across the marketing function.
• Lead annual planning, budgets, priorities and performance measurement.
• Team Leadership & Capability Building: Lead, inspire and develop the in-house marketing team, creating a culture of excellence, accountability and innovation.
• Alongside the Commercial Director, establish clear performance expectations and development plans for all team members.
• Coach and mentor the team to strengthen strategic thinking, commercial acumen and decision-making.
• Build succession and long-term capability within the marketing function.
• Digital Marketing & Performance: Lead the hotel's digital marketing strategy across paid, owned and earned channels.
• Develop integrated campaigns and performance marketing initiatives that drive awareness, demand and revenue across Rooms, Food & Beverage, Events and other key revenue streams.
• Oversee performance marketing initiatives, ensuring investment delivers measurable business outcomes.
• Direct paid media, social media, search, content amplification and audience acquisition strategies.
• Lead influencer and KOL programmes that strengthen brand awareness, desirability and engagement.
• Partner with the digital team and agencies to optimise campaign performance, audience targeting and return on investment.
• Establish clear KPIs and reporting frameworks to evaluate effectiveness and drive continuous improvement.
• Communications & Reputation Management: Develop and execute integrated communications strategies that enhance awareness, reputation and market positioning.
• Lead local, national and international media relations activities.
• Act as an ambassador and spokesperson for the hotel when appropriate.
• Develop compelling stories and newsworthy opportunities in collaboration with operational and commercial teams.
• Ensure alignment with Fairmont and Accor corporate communications strategies.