Director, Marketing

City of London, Lambeth, UK (On-site)

Salary Not AvailableDirector/Executive7+ years expFull time

Posted 2 weeks ago

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Job Summary

Own the end-to-end B2B marketing engine for NFE/NFN by defining ABM and lifecycle plays, driving retention and expansion, and aligning with Sales and Product to move revenue in priority segments.

ABM & Lifecycle Ownership: design and run account-based campaigns and customer marketing that influence pipeline and revenue.
Demand Gen & Cross-Functional Velocity: build new-logo programs for priority segments and co-create plays with Sales and Product.
Team Growth & Governance: recruit, mentor, and coach a distributed team of 3 junior marketers across PMM, Demand Gen, and Events with clear cadences and accountability.

Job Description

Responsibilities

Develop and own the NFE marketing strategy: account-based campaigns, customer lifecycle programs, and retention/expansion plays targeting existing buyer and supplier accounts
Build NFN demand generation programs to support new-logo pipeline creation in priority segments
Define, track, and report on marketing KPIs tied directly to pipeline contribution, opportunity influence, and revenue outcomes
Recruit, onboard, and develop a team of 3 Junior Marketing Managers / Specialists across: Product Marketing, Demand Generation, and Events
Provide structured mentorship; establish development frameworks appropriate for early-career team members
Manage a distributed Atlanta/London team, establishing clear communication norms, planning cadences, and accountability structures
Partner with Sales leadership to design account-based plays, sales enablement materials, and pipeline acceleration programs
Collaborate with the Product team to develop and execute product marketing strategy: positioning, messaging, launch support, and competitive intelligence
Serve as the marketing voice in commercial and product planning forums
Oversee brand consistency across all external-facing channels and materials

Requirements

7+ years in B2B marketing, with meaningful experience in fintech, SaaS, financial services, supply chain finance, or a complex enterprise solutions environment
Demonstrated success in account-based marketing, customer marketing, or lifecycle/expansion programs — directly tied to revenue outcomes
Experience building and leading small, high-performing teams including early-career talent
Strong commercial fluency: comfortable with pipeline metrics, revenue attribution, and marketing ROI reporting
Proven ability to operate as a strategic partner to Sales and Product in a fast-paced, collaborative environment
Experience managing distributed, cross-geography teams or programs (US + EMEA preferred)

Preferred

Hands-on experience with demand generation platforms (e.g. HubSpot, Marketo, Salesforce Marketing Cloud) and CRM-integrated campaign management
Background in product marketing within a platform or multi-product B2B context
Experience hiring and developing junior/associate-level marketing talent
Bachelor's degree in Marketing, Business, Communications, or related field; graduate degree desirable