Responsibilities

• Set and own EMEA marketing strategy, contributing directly to how the global function evaluates and refines its overall approach across regions
• Shape and set EMEA marketing strategy and methodology, contributing directly to how the global function evaluates and refines its overall approach across regions
• Lead and manage a high-performing marketing team; set performance expectations and foster talent development
• Oversee integrated marketing campaigns across digital, content, and traditional channels with close collaboration on regional execution of global campaigns
• Shape regional marketing methodology and priorities, influencing how global strategy itself is defined for EMEA and other regions
• Partner with the global product marketing team to localize messaging, positioning, and product strategies for key EMEA markets
• Partner with the global demand generation team to localize campaigns and strategies for key EMEA markets; ensure regional market fit and sales alignment
• Work with the global events team to ensure EMEA representation and participation; tailor global event strategies for regional relevance
• Drive lead generation and pipeline development in collaboration with regional sales teams
• Measure campaign performance and ROI through data analytics; provide regular reporting to leadership on regional performance health

Requirements

• 12+ years of marketing experience, including senior leadership responsibility across regional or global functions
• Proven experience leading marketing teams and managing regional/global marketing functions
• Strong expertise in B2B marketing (experience in SaaS, technology, or professional services preferred)
• Demonstrated success developing and executing integrated marketing strategies
• Strong analytical skills with ability to interpret data and drive insights
• Proficiency with marketing automation platforms, CRM systems, and analytics tools
• Experience working in matrix organizations and collaborating across functions
• Ability to work effectively in a fast-paced, results-driven environment
• Ability to challenge the “status-quo” and not be afraid to test new, bold ideas