Responsibilities

• Marketing Leadership & Strategy: Lead the overall marketing vision and strategy, aligned to business goals and franchise growth.
• Budget & Performance Management: Manage three key budgets (National Marketing Fund, Central Marketing, Franchise Recruitment) with full P&L accountability.
• Franchise Network Engagement: Build strong relationships with 140+ franchise owners as the primary marketing contact.
• Brand & Marketing Delivery: Own brand strategy, ensuring consistent positioning, messaging, and compliance.
• Leadership & Team Development: Lead, mentor, and develop a high-performing marketing team of four direct reports, fostering a culture of excellence, creativity, and accountability.

Requirements

• Minimum 10 years of progressive marketing experience with at least 2 years in senior leadership roles.
• Proven track record of developing and executing successful multi-channel marketing strategies that drive measurable business results.
• Experience leading and developing high-performing marketing teams.
• Proven ability in managing and measuring lead generation campaigns with clear ROI outcomes.
• Exceptional strategic thinking and planning abilities with the vision to anticipate market trends.
• Excellent relationship-building skills with the ability to influence and engage diverse stakeholders including senior executives, shareholders, and franchise owners.
• Outstanding written and verbal communication skills, with the ability to present complex information clearly and persuasively to varied audiences.
• Proven ability to inspire, mentor, and develop talent while fostering a collaborative and high-performance culture.

Preferred

• Bachelor's degree in Marketing, Advertising, Communications, or related field; Master’s degree preferred.
• Experience working in franchise business models with understanding of franchisee/franchisor dynamics.
• Knowledge of the home care, healthcare, or senior living sectors.

Benefits

• 33 days holiday (including bank holidays)
• 5 paid volunteering days per year
• Annual personal development budget
• Private medical insurance
• Life insurance cover
• Company pension scheme
• Free wellbeing counselling programme & support
• Ongoing training and development opportunities
• Business travel expenses
• Flexi-time- start between 08:00 and 10:00 and finish between 16:00 and 18:00