Marketing Manager
Culinary Collective
London, UK (Remote)
ÂŁ40K/yr - ÂŁ45K/yrIn-houseFull-timeMid level4+ years exp.
3 hrs ago
Director of Ecommerce
UK (Remote)
Salary Not AvailableDirector/ExecutiveFull time
Posted 1 month ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own a performance-driven ecommerce engine with P&L responsibility for Shopify and TikTok Shop and a clear path to $20M+ revenue.
- Growth and channels: own bundles, paid media, CRO, and lifecycle to fuel revenue and margins.
- Team and processes: lead a remote, accountable ecommerce squad with tight cadences and high-velocity testing.
- Metrics and lifecycle: drive email/SMS revenue to a quarter of Shopify sales and optimize funnels, CVR, LTV, and CAC.
Job Description
Own the ecommerce P&L for Shopify and TikTok Shop and drive $20M+ revenue with high profitability through bundles, paid media, CRO, and lifecycle marketing.
- Growth Engine: Build a repeatable growth machine using bundles, paid media, conversion rate optimization, and lifecycle marketing.
- Team Leadership: Lead and develop a high-performing ecommerce team, fostering accountability and results.
- Paid Media: Manage high-velocity creative testing across Meta and TikTok with 100+ ad creatives per week to hit ROAS targets.
- Conversion Optimization: Launch monthly funnel-based offers and optimize CVR, AOV, CAC, and LTV on product pages and funnels.
- Customer Lifecycle: Drive email and SMS revenue to 25% of Shopify sales and optimize lifecycle flows for retention.
- Financial Targets: Achieve $20M total revenue by June 2027 with net margins of 15% on Shopify and 5% on TikTok Shop, ROAS goals 2.0+ and 3.5+ respectively.
Hadley Designs
Hadley Designs creates invitations, printables, and home decor to help you celebrate life’s joyful moments. Pick from hundreds of templates that you can instantly download, customize, then print as many as you need. Unlike the big box stores online, you’re not limited in what you can personalize....plus you’re not stuck with their high prices and ordering large quantities if you just need a few! So whether it’s a party, wedding, or even your child’s first day of school, we make it easy for people to celebrate life’s joyful moments in fun and creative ways.
Traffic Signals
Monthly Visitors
15.4K
Monthly Google Ads Budget
$105
Traffic Source Mix
Search
40.1%
Direct
45.1%
Referral
5.5%
Social
8.5%
Paid
0.8%
Headcount Trend
Current headcount: ~15
Marketing Team
Marketing Team Size
3 (19% of company)
