Director, Customer & Content Strategy, Renal

London, UK (Hybrid)

£84K/yr – £157K/yrDirector/Executive8+ years expFull time

Posted 4 weeks ago

Job Summary

Own the strategic direction of promotional and disease education content while leading omnichannel campaigns across markets, driving customer insights into engaging experiences.

  • Own content strategy and lifecycle management
  • Coordinate cross-functional campaigns and partnerships

Job Description

Responsibilities

  • Lead the development of customer and content strategies that translate brand objectives, customer insights, market needs, and data into clear engagement priorities.
  • Collaborate with brand teams, priority markets (top 10), medical, legal, compliance, insights, channel, delivery, and agency partners to co-create high-quality campaigns, content, and customer experiences.
  • Own the strategic direction and lifecycle management of promotional and disease education content, ensuring consistency, quality, compliance, and relevance across markets and channels.
  • Drive omnichannel planning by aligning customer segments, key messages, content formats, channel priorities, and performance measures.
  • Support the development and execution of congress strategies, including customer experience concepts, booth engagement, content materials, team briefings, and post-congress follow-up approaches.
  • Apply strong storytelling, behavioral science, customer experience design, and personalization principles to content development and campaign planning.
  • Serve as the primary interface between brand strategy and marketing execution, connecting business needs with the right expertise across the broader organization.
  • Use customer insights, performance data, and market feedback to continuously optimize content, campaigns, and engagement approaches.
  • Manage the agency partners and internal resources to deliver high-quality outputs on time and in line with strategic objectives.
  • Budget management also a key responsibility.

Requirements

  • Minimum 8-10 years of experience in pharmaceutical, biotech, healthcare, or another highly regulated commercial environment.
  • Strong country-level marketing and/or sales experience, and/or Execution Excellence, ideally including brand leadership responsibility.
  • At least 4–5 years of brand-specific commercial leadership experience as part of an in-country, regional, above-country, or global commercial brand team.
  • Demonstrated experience leading cross-functional initiatives from strategy through execution.

Preferred

  • Relevant renal therapy area experience, ideally including IgAN and/or C3G, with understanding of nephrology customer needs, treatment pathways, disease education, and launch or lifecycle considerations.
  • Experience in a regional, above-country, or global commercial role.
  • Experience in international market coordination, including collaboration with priority markets.
  • Exposure to launch preparation, launch execution, or lifecycle management of brands.
  • Direct people leadership experience, including direct management or leadership of project-based teams.

Benefits

  • insurance plans, retirement plans, wellbeing resources and global recognition programs
  • flexible and hybrid working options, where possible, and minimum 14 weeks paid parental leave
  • Long-term equity awards granted at group level may also be part of your package
  • Read our brochure to learn about our global total rewards offering: https://www.novartis.com/sites/novartis_com/files/novartis-life-handbook.pdf
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Novartis UK

At Novartis we are reimagining medicine.We reimagine medicine to improve and extend people’s lives. We use innovative science and technology to address some of society’s most challenging healthcare issues. We discover and develop breakthrough treatments and find new ways to deliver them to as many people as possible.Novartis is a leading medicines company powered by data and digital. In the UK we are proud to be part of the country’s thriving life sciences ecosystem, bringing innovative medicines to thousands of UK patients who rely on them to treat serious diseases such as cancer, multiple sclerosis, severe asthma, eye conditions, and many more.We have been awarded the exclusive ‘Top Employers’ certification for exceptional employee offerings for six consecutive years. About 105,000 people of 140 nationalities work at Novartis around the world, with over 1,300 based in the UK.Our people make our business. They discover, develop and facilitate access to our medicines. We have created a working environment that enables our associates to truly invest in their careers by giving them the support and flexibility they need.We have a range of talent programmes, development schemes and wellbeing initiatives to ensure a healthy personal and work life balance.Welcome to our page. Please take a look at our Community Guidelines for details about how to use and interact with our LinkedIn page: https://tinyurl.com/yxvyuq3d

Founded in 1996
London, England, GBR
327 employees (42 in marketing)

Salaries

Posted range

£84K/yr – £157K/yr

Taken straight from the job posting.

See all Novartis UK salaries

Marketing Team

Marketing Team Size
42 (13% of company)
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
1.1M
Monthly Google Ads Budget
$37.9K
Traffic Source Mix
Search
50%
Direct
33.7%
Referral
9.6%
Social
5.8%
Paid
0.9%

Headcount Trend

Current headcount: ~327

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Director, Customer & Content Strategy, Renal

Novartis UK · London, UK · Hybrid