Responsibilities

• Lead category creation — defining and driving the market narrative for the space Adverity competes in, and arming executive spokespeople to deliver it publicly
• Lead market education — building the market's understanding of the problem Adverity solves, through explainer content, practitioner-level education, and analyst engagement
• Own content strategy and editorial direction — the framework and standards flowing into campaigns, ABM, PMM, and thought leadership
• Own PR and communications strategy — managing the external PR agency and earned media presence
• Lead executive thought leadership programmes for senior spokespeople
• Lead AEO strategy and share-of-voice growth through content, PR, and editorial output
• Set editorial standards and quality bar for all written marketing output
• Shape and evolve the agentic systems and processes supporting content, AEO optimisation, scheduling, and distribution

Requirements

• Extensive experience in brand, content, or communications leadership in B2B SaaS
• Demonstrable track record growing share of voice in a competitive category
• Experience leading AEO, SEO, or AI-search visibility programmes at scale
• Hands-on editorial chops — capable of setting voice and directing senior content and design talent at the working level
• Experience managing PR agencies and securing tier-one earned media
• Experience owning organic social and executive thought leadership programmes
• Experience deploying AI and agentic tooling in a content production context