Director of Brand at Gravitee | City of London, Lambeth, UK

Gravitee

Director of Brand

City of London, Lambeth, UK (Hybrid)

Salary Not AvailableDirector/ExecutiveFull time

Posted 4 weeks ago

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Job Summary

Own category-defining creative leadership that turns a market position into a story, a brand world, and campaigns that land in a crowded technical market.

Own and evolve Gravitee’s visual identity, design system, and tone of voice across web, product, campaigns, events, social, and sales.
Partner with Product Marketing to translate positioning into emotionally resonant creative across the funnel.
Build and mentor a high-performing in-house creative team and manage external agencies to scale output with AI-driven speed.

Job Description

Lead the creative expression of a new category, turning a bold market position into a story, a brand world, and campaigns that make it famous.
Partner with Product Marketing to translate positioning and messaging into emotionally resonant, distinctive creative across the funnel.
Develop the big creative ideas and brand platforms that differentiate Gravitee and earn attention in a crowded technical market.
Own and evolve Gravitee’s visual identity, design system, and tone of voice, and uphold a consistently high quality bar.
Set the creative standard across web, product, campaigns, events, social, and sales, ensuring everything looks and feels unmistakably Gravitee.
Act as the guardian of the brand, balancing creative ambition with commercial impact.
Stay hands-on in the work: concept, write, art-direct, design, and oversee the production of video, campaign, web, and brand creative.
Roll up your sleeves to deliver standout assets yourself, not just brief and review them.
Use AI tools to move from idea to finished work faster, raising both the volume and the quality of creative output.
Build, mentor, and scale a high-performing in-house creative team across design, content, and video.

7+ years in creative roles
3+ years leading creative teams
Ideally in B2B SaaS or technical/developer brands
Proven experience building out a new category (or repositioning a company into one) and leading the creative that made it land in the market.
A player-coach: genuinely hands-on in the craft and a proven manager of both internal teams and external agencies, freelancers, and production partners.
A standout portfolio spanning brand, campaign, video, and digital, with craft and originality at its core.
Strong narrative and storytelling instinct: able to turn complex, technical products into clear, emotionally resonant stories.
AI-native creative: hands-on experience using AI tools to accelerate concepting, production, and iteration without compromising quality.
Commercially minded, comfortable in a fast-paced scale-up, and able to connect creative work to pipeline and brand outcomes.
Excellent communication skills and a track record of strong cross-functional collaboration.

Bonus Points: Experience in SaaS, AI-enabled systems, or open-source communities, but a "growth mindset" and curiosity matter most.

Competitive medical coverage
Pension / 401k program options
Stock options - you build it, you own it
25 days holiday + in-country national holidays
3 mental health days + wellness allowance
Your birthday off
Professional development budget to fuel your growth
Hybrid work culture with hubs across regions
Quarterly team events + annual offsite at an exciting location
A meaningful, progressive, global company culture that is as fun as it is hardworking

Gravitee

3.3 Glassdoor

Gravitee is how you can finally manage event streams and agentic AI as securely and easily as traditional APIs – and bring together all your APIs in one place, no matter the gateway, broker or agent. Companies want to share more event-driven data than ever, but constant constraints – from security concerns to inflexible tech, to a lack of discoverability and more – keep getting in the way. But when you can bring all your APIs together, build your API program without limits, and be ahead of where APIs are going, you can hold nothing back. That’s why 100+ global organizations rely on Gravitee, and it’s why we’re a leader in the 2024 Gartner Magic QuadrantTM for API management.

Founded in 2016

Denver, Colorado, USA

191 employees (16 in marketing)

www.gravitee.io

56% recommend to a friend

100% CEO approval