Responsibilities

• Develop and execute audience-focused, data-driven marketing strategies that support Mastercard’s ambitious commercial payments growth ambitions, with a special emphasis on high-growth verticals.
• Champion a unified, industry- and customer-centered value story, ensuring consistent messaging and storytelling across products, channels, and functions.
• Drive awareness and engagement for the portfolio by partnering with other marketing functions to execute a concerted multi-channel marketing plan, focusing on C-suite decision makers and user personas. This includes the development of a robust content strategy (white papers, social media, etc.) and convening strategy (including hosted and sponsored events).
• Activate demand by working with team members to improve conversion within existing funnels and opening new routes to revenue through partner and network motions.
• Leverage partner marketing opportunities to extend Mastercard’s credibility, reach and impact.
• Lead and direct a small team of product marketers in establishing the foundational marketing strategy that includes audience definition, value positioning, campaign design, and product prioritization, ensuring industry vertical marketing focus aligns to growth opportunities.
• Serve as the expert on buyer personas, competitive landscape, and strategic go-to-market motions for high-growth verticals such as B2B travel, including building use-case narratives, and helping drive the portfolio’s focus on enabling a complex, highly fragmented B2B digital payments ecosystem.
• Influence cross-functional teams and regional leaders to rally around one consistent strategy and aligned execution.
• Deliver regular updates on marketing performance, ROI, and market trends, providing actionable recommendations to drive industry growth.
• Develop and implement measurement frameworks that align marketing impact with revenue mechanics, including tracking influence and behavior change across network, channel, and embedded revenue models.

Requirements

• Experience in B2B Product Marketing and go-to-market roles, ideally with knowledge of corporate payments.
• Knowledge of the B2B Travel space is a plus.
• Proven success in large, complex matrix organizations and high-growth, customer-centric teams.
• Deep understanding of B2B positioning, demand generation, and funnel management.
• Experience managing and/or co-owning product/portfolio P&L in a growth business.
• Demonstrated team leadership, building high-performing teams.
• Exceptional communication, collaboration, and stakeholder management skills.
• Ability to prioritize and manage multiple projects in a fast-paced environment.

Preferred

• Experience in B2B, technology, payments / financial services, SaaS, or global enterprise environments.
• Background in performance marketing, product marketing, or revenue operations.
• Experience partnering with major account sales teams.