Digital Products Marketing Executive at Birmingham City FC | Birmingham, UK

Digital Products Marketing Executive

Birmingham, UK (On-site)

Salary Not AvailableMid LevelFull time

Posted 4 months ago

Job Summary

Own the optimization and delivery of Birmingham City FC’s digital products—web, app, ticketing, retail and streaming—through user journey improvements, data-informed testing, and cross-team collaboration.

Product Optimisation: Monitor performance, run testing, and translate insights into actionable improvements across digital platforms.
User Journeys & Experience: Shape supporter journeys and UX improvements to boost engagement and conversions.
Cross-functional Delivery: Coordinate feature releases, assets, briefs, and partner integrations with internal teams and external platforms.

Job Description

Responsibilities

Support delivery and optimisation of digital products across web, app, ticketing, retail and streaming.
Coordinate feature releases, enhancements and post-launch performance
Monitor digital performance, insights and testing to inform optimisation
Support key supporter journeys and user experience improvements
Gather user feedback and translate insight into actionable recommendations
Collaborate with internal teams and external platform partners
Assist with briefs, asset coordination and brand-consistent delivery

Requirements

37.5 hours per week (Monday-Friday) though some weekends may be required.
Experience in a digital, product, website or platform-focused role
Familiar with digital optimisation, analytics and user journeys
Highly organised with strong attention to detail
Confident communicator and collaborative team player
User-focused, proactive and adaptable
Passion for sport and digital experiences

Benefits

Matchday Tickets
Blues Store Discount
Life Assurance
Volunteering Day
Pension Scheme
Eye Care Voucher
Cycle to Work Scheme
Help@Hand - 24/7 access to GP appointments, wellbeing services and mental health support.

Birmingham City FC

3.5 Glassdoor

Established in 1875, Birmingham City Football Club is a proud, historic institution at the heart of English football and the city of Birmingham. With a legacy built on resilience, community, and ambition, the Club is entering a new era—driven by innovation on and off the pitch.Based at St. Andrew’s @ Knighthead Park, we have a deeply rooted identity in the working-class spirit of the Midlands, with a passionate global fanbase and a growing presence in the modern football landscape. Birmingham City is more than just football. We are a platform for progress—whether that’s through our Academy’s development of future stars, our work with the Birmingham City Foundation, recruiting the industry's best in class, or our focus on inclusive in-person and digital fan-first experiences.As we shape the next exciting chapter in our journey, we welcome partnerships, talent, and supporters who want to be part of a bold, and forward-thinking football club!

Birmingham, England, GBR

542 employees (79 in marketing)

www.bcfc.com

68% recommend to a friend

100% CEO approval