Responsibilities

• Leading cross‑channel digital strategy across Programmatic, Social, Search and Digital OOH, ensuring plans are insight‑led and aligned to business goals.
• Owning digital annual planning for GB & Ireland, working in close partnership with Comms Planning and client stakeholders.
• Acting as a trusted digital partner to clients, translating complex ideas into clear, actionable recommendations.
• Driving campaign performance through thoughtful optimisation, strong oversight and a focus on measurable outcomes.
• Collaborating with activation teams to ensure best‑practice execution across platforms and partners.
• Leading performance storytelling, sharing results, insight and learning with brand teams and senior stakeholders.
• Championing innovation and test‑and‑learn approaches across measurement, attention and emerging channels.

Requirements

• Experience shaping cross‑channel digital planning within an agency or similar environment.
• A strong understanding of the digital media ecosystem and how it drives brand and business growth.
• The ability to lead strategy across multiple brands or business areas with clarity and confidence.
• Practical knowledge of key digital platforms, paired with sound judgement and best‑practice thinking.
• Experience integrating measurement frameworks into planning and optimisation.
• Clear, engaging communication skills, with confidence presenting to senior stakeholders.
• A collaborative, solutions‑focused mindset, with accountability and curiosity at its core.