Digital Media & Marketing Lead

Worksop, Nottinghamshire, UK (On-site)

Salary Not AvailableMid Level5+ years expFull time

Posted 6 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own a hands on marketing and events operation for a BID, coordinating content, social, and website activity with the executive team and agencies.

  • Plan, promote and execute marketing and events workflows across channels and budget, with site content and workshop delivery as key ownership areas.
  • Leverage WordPress and CRM driven reporting to track impact, plus deliver regular KPI and CEO updates.
  • Balance media relations, social content creation, and event promotion to drive project take up and stakeholder engagement.

Job Description

Responsibilities

  • To assist the BID Chief Executive and Operations & Projects Manager with the delivery of a wide range of BID projects and activities
  • Prepare relevant marketing/events action plans, ensuring activities happen on time and on budget
  • Liaising with the Chief Executive and appointed design agency, oversee the North Notts BID website content management and updates
  • Communicate with the BIDs PR agency on relevant content for press releases, video clips and other relevant publicity material, updating and sharing information via a Trello board
  • Work with the press and local media to ensure that relevant advertisements are placed to promote projects, events and other activities. Negotiate rates to ensure spend is in line with the marketing/events action plans and is on budget
  • Prepare and schedule BID related weekly content for social media channels e.g. Facebook, Twitter, Instagram and other forms of social media
  • Additional daily promotion of BID projects, events and activities via the BID website and social media channels, also sharing relevant information from our BID members
  • Plan, promote and administer both physical and virtual BID member workshops including First Aid at Work, Food Hygiene and other relevant topics
  • Assist the events management company and respective business forums with the operations of events including supervision of allocated activities, information provision to visitors and exhibitors, ensuring a safe event environment, help with set down & creating social media content of the day
  • To collate key performance indicators from various internal and external sources to assist with the evaluation of marketing campaigns and events, e.g. take up of BID projects, social media analytics, post event surveys, etc.

Requirements

  • A minimum of 5 GCSE at grades A-C or above (including maths and English)
  • Educated to a minimum A level/level 3 in a relevant discipline such as marketing, PR, digital media or Communications
  • Proficient in all aspects of social media including Twitter, Linkedin, Facebook, Instagram and familiar with social media scheduling programmes, for example hootsuite or similar
  • Experience in Google Analytics suite, social media analytics and the use of a graphic design platform, for example Adobe or Canva
  • Experienced in the managing websites, and in particular the use of Wordpress and Mailchimp
  • Experienced in producing marketing/events project plans
  • Experienced in producing good, grammatically correct copy for use on the website, in brochures and advertisements
  • Excellent verbal and written communication skills
  • Experience of office-based administration activities
  • Ability to work flexibly in a team

Preferred

  • Knowledge and an understanding of Business Improvement Districts
  • Experience of business support activities and projects
  • Knowledge and experience in working with CRM systems
  • General knowledge of the Bassetlaw area and local economy

Benefits

  • Company pension; 25 days holiday entitlement plus bank holidays and birthday leave, with an additional day per full year served (30 days maximum).
North Notts BID Ltd logo

North Notts BID Ltd

North Notts Business Improvement District (BID) is the UK’s first ever area-wide, place shaping BID. The BID brings together the skills and experiences of local businesses, local authorities and other key partners – adding great value and benefits to the area through a range of initiatives. North Notts BID Ltd commenced trading on 1 September 2017 when businesses with a rateable value of £12k and above voted in favour of developing a business improvement district for North Nottinghamshire. The BID's three key themes are: • The Business Voice • The Experience • The Destination North Notts BID's priority is to support our BID member businesses and work in partnership to make North Notts a better place to work, live and visit. We will:Secure... the future and fight against crime:➢ Health & well-being initiatives➢ Green initiatives➢ Crime prevention tactics➢ Night-time economy supportStrengthen... the workforce to develop and grow:➢ Encourage enterprise ➢ Community training initiatives➢ Link schools with businesses➢ Bridge the skills gapShowcase... BID members and our wonderful district:➢ Member spotlights➢ Festivals➢ Investment expo➢ Promote our visitor economy

Founded in 2017
Worksop, England, GBR
5 employees (1 in marketing)

Traffic Signals

Monthly Visitors
431
Traffic Source Mix
Search
42.2%
Direct
36.3%
Referral
13.5%
Social
4.4%
Paid
1.8%

Headcount Trend

Current headcount: ~5