Responsibilities

• Develop, execute and manage paid media programmes across multiple platforms: Meta, TikTok, DV360, etc.
• Analyse performance data and optimise campaigns to hit KPI goals.
• Report on campaign performance. Compile PCAs with learnings and recommendations.
• Stay ahead of industry trends and leverage emerging capabilities in the digital landscape.
• Test and develop strategies for new and existing platforms and new types of advertisers.
• Collaborate with Sponsorship and Marketing teams across a diverse international portfolio of websites, including festivals and venues, spanning over 50 global markets.
• Ensure security and compliance across all campaigns.
• Work across digital channels including social media, owned and operated ad network, programmatic platforms, and audience extension leveraging first-party data.
• Develop a strong, organised approach with time management and administrative skills to thrive in a fast-paced environment.
• Communicate effectively with numerous departments across the business.

Requirements

• Proven experience in digital advertising at an ad agency, publisher or vendor.
• Deep knowledge of advertising operations, programmatic advertising, technology, optimisation practices, ad serving technologies and best practice.
• Solid experience using Meta Business and Ads Manager, TikTok Ads Manager, Google DV360.
• Experience in brand promotions, digital/social media., entertainment and/or sports marketing, working with brands.
• Analytically minded with strong qualitative skills to drive maximum yield across campaigns and third-party inventory.
• Strong analytical skills to visualise and report on campaign performance, analytics, audience metrics and data.
• Excellent knowledge of the digital ecosystem and the nuances in programmatic technologies.
• Strong understanding of data tech tools.
• Excellent interpersonal skills as the successful candidate will be dealing with numerous departments across the business.
• Excellent time management skills.

Benefits

• Live Nation offers impressive employee benefits including tickets to shows and festivals and unlimited annual leave. The Farmiloe Building in Farringdon, London is a beautiful office to work in. Staff can enjoy use of arcade games in the basement games room, onsite gym equipment plus fitness and meditation classes. In addition to this, the office has a fully stocked complimentary coffee bar with barista to serve you your favourite coffee as you walk into the office and offers heavily subsidised lunch options. We hold regular staff events in our atrium stage space including hosting speakers and open mic nights to showcase Live Nation employee talent.