Responsibilities

• Own and manage all Google Ads campaigns: Brand Search, non-brand Search, and Performance Max- with full accountability for ROAS, CPA, and conversion volume
• Manage Meta Ads end-to-end: campaign strategy, audience targeting, creative briefing, structured A/B testing, and new customer acquisition
• Drive paid channel revenue to at least 20% of total online sales
• Continuously optimise campaigns with documented evidence of changes, hypotheses, and outcomes active management, not passive monitoring
• Deliver monthly performance summaries covering spend, ROAS, CPA, conversion volume, and next actions
• Lead the migration of our WooCommerce store (miod.co) to Zoho Commerce - including product catalogue, customer data, order history, and payment integrations
• Configure Zoho Commerce to match current trading functionality: product variations, bundles, gifting, checkout flow, and wholesale pricing where applicable
• Ensure cross-domain tracking is correctly configured between edinburghhoney.co.uk (brand site) and the new Zoho Commerce store from day one - including GA4, GTM, and Google Ads conversion tracking
• Integrate Zoho Commerce with Zoho CRM, Zoho Campaigns, and Zoho Books to create a unified data and operations pipeline
• Manage SEO continuity through the migration: redirect mapping, metadata preservation, and monitoring for ranking impact post-launch

• Own the migration timeline, flag risks early, and keep the Director informed throughout Zoho Ecosystem & CRM
• Implement and optimise Zoho modules relevant to digital operations: Campaigns (email marketing), CRM (customer segmentation and lifecycle), Commerce, and analytics dashboards
• Deliver a minimum of one Zoho improvement or automation per month, documented with outcome and business benefit
• Maintain CRM data accuracy and integrity as a non-negotiable baseline
• Build and manage Zoho Campaigns email capture forms and automated flows
• Own GA4 as the source of truth for digital performance across both domains, ensuring clean attribution throughout and post-migration
• Configure and maintain cross-domain measurement so user journeys between edinburghhoney.co.uk and the new Zoho Commerce store are tracked as a single session

• Manage Google Tag Manager: tag implementation, gclid passthrough, conversion goals, and UTM governance
• Improve conversion rate quarter-on-quarter - set a clean baseline post-migration and build from it
• Build seasonal campaign landing pages for key trading periods: Royal Highland Show, hay fever season, Christmas gifting