Digital Marketing Specialist

Solihull, UK (Hybrid)

£30K/yr – £35K/yrMid LevelFull time

Posted 5 weeks ago

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Job Summary

Own the core digital marketing lifecycle across paid and organic channels, with a focus on PPC, SEO, and cross-functional collaboration to drive B2B leads and revenue signals.

  • Cross-channel Campaign Ownership: Plan, launch, and optimise multi-channel programs (Google Ads, Meta, LinkedIn) and SEO to boost qualified traffic.
  • Content and Site Optimisation: Manage WordPress content, landing pages, and SEO-ready UX to improve conversions.
  • Analytics and Sales Alignment: Use Google Analytics and Looker Studio to extract insights and partner with sales for lead nurturing and pipeline growth.

Job Description

Responsibilities
  • Develop, execute, and optimise comprehensive digital marketing campaigns across multiple channels.
  • Create, manage and optimise digital lead generation campaigns on Google Ads, Meta Ads and LinkedIn.
  • Maintain and update the company websites using WordPress, ensuring content is current, optimised for SEO, and user-friendly.
  • Analyse campaign performance using Google Analytics and other tools to generate insights and optimise future strategies.
  • Conduct keyword research and implement SEO best practices to improve organic search rankings.
  • Monitor industry trends and competitor activities to identify new opportunities for growth.
  • Prepare reports on campaign performance using Looker Studio.
  • Collaborate with sales teams on B2B marketing strategies to generate leads and nurture client relationships through targeted campaigns.
Requirements
  • Proven experience in digital marketing roles with a strong understanding of PPC
  • Excellent communication skills in English with the ability to craft compelling copy for diverse audiences
  • Strong organisational skills with the ability to manage multiple projects simultaneously while adhering to deadlines
Preferred
  • Experience in analysing data for insights that inform strategic decisions is highly desirable
  • Knowledge of B2B marketing practices combined with effective time management skills will be considered an advantage
Benefits
  • Monthly socials - night outs, VR, Go Karting, Laser Tag
  • Ideal location, next to Touchwood Shopping Centre
  • £50 gym contribution
  • Tech scheme
  • Ambassadors who are always looking for new ideas to improve the already great culture
  • Fundraising activities including skydiving, inflatable 5ks and the 3 peaks challenge
  • Annual bake-offs
  • Free snacks, soft drink cans and tea and coffee in the office

WISE

3.9 Glassdoor

Wise is a global technology company, building the best way to move money around the world. With the Wise account people and businesses can hold 40+ currencies, move money between countries and spend money abroad. Large companies and banks use Wise technology too; an entirely new cross-border payments network that will one day power money without borders for everyone, everywhere. However you use the platform, Wise is on a mission to make your life easier and save you money.Co-founded by Kristo Käärmann and Taavet Hinrikus, Wise launched in 2011 under its original name TransferWise. It is one of the world’s fastest growing, profitable technology companies and is listed on the London Stock Exchange under the ticker, WISE.16 million people and businesses use Wise globally, which processes £9 billion in cross-border transactions every month, saving customers around £1.5 billion a year.For customer queries: Please note that LinkedIn is not a Wise Customer Support channel. If you would like to hear from our Customer Support team, please see our Facebook, Twitter and Instagram pages.Login to access customer support: https://wise.com/login/FB: https://www.facebook.com/Wise/IG:https://www.instagram.com/wiseaccount/TW:https://twitter.com/home

Founded in 2011
London, England, GBR
9.2K employees (465 in marketing)
78% recommend to a friend
85% CEO approval

Traffic Signals

Monthly Visitors
47.5M
Monthly Google Ads Budget
$80.4K
Traffic Source Mix
Search
50%
Direct
47.8%
Referral
1.7%
Social
0.2%
Paid
0.2%

Headcount Trend

Current headcount: ~9.2K

Marketing Team

Marketing Team Size
318 (3% of company)
Median Career Experience
9.5 years
Median Tenure
3.3 years
Marketing Roles Posted (Last 30 Days)
7

Funding

Total Funding
$1.7B
Last Raise
Post IPO Debt, 3 years ago

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