Digital Marketing Specialist (SEO, PPC & Growth)

Banbury, West Northamptonshire, UK (Hybrid)

£35K/yr – £45K/yrMid Level3+ years expPermanent

Posted 10 days ago

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Job Summary

Own and drive the end-to-end SEO program across technical, on-page, content and paid search levers, including AI-led adaptations, data-driven optimization, and cross-functional collaboration.

  • Lead strategy that ties SEO to measurable ROI
  • Collaborate with content and account teams to scale impact

Job Description

Responsibilities

  • Leading SEO strategy across technical, on-page and content
  • Building and executing keyword strategies aligned to commercial intent
  • Delivering audits and ongoing optimisation
  • Identifying opportunities to improve visibility, traffic quality and conversions
  • Managing and optimising Search campaigns (core)
  • Building and scaling Google Shopping campaigns
  • Supporting remarketing and audience strategies
  • Improving performance against key metrics (CPC, CPA, ROAS)
  • Supporting clients in adapting to AI-led search (e.g. ChatGPT, SGE)
  • Structuring content and websites for visibility in AI-generated responses

Requirements

  • 3+ years in SEO and PPC (agency experience preferred)
  • Strong working knowledge of Google Ads (Search essential, Shopping highly desirable)
  • Experience with GA4, Tag Manager and tracking setup
  • Proven ability to improve performance, not just manage campaigns
  • Commercial mindset, you understand that traffic alone is not the goal
  • Analytical thinker who can interpret data and make decisions
  • Comfortable owning work and being accountable for outcomes
  • Curious and proactive, always looking for ways to improve results

Preferred

  • Experience with GEO / AI-led search optimisation
  • Experience in B2B sectors (construction, manufacturing, engineering etc.)
  • Exposure to CRO and landing page optimisation

Benefits

  • Flexitime
  • Work from home
  • 33 days holiday (pro rata, including bank holidays)
  • Pension contribution (matched up to 5%)
  • A genuinely supportive, down-to-earth team
  • The opportunity to shape how we deliver Search as an agency
  • Ongoing development and exposure to commercial strategy
Urban Element logo

Urban Element

LUV Infinity Group is an exciting UK based umbrella company for a multitude of brands, ranging from nightclubs, bars to restaurants all over the United KingdomLUV Infinity Group has a firm Impression on the UK Nightlife and hospitality industry with our venues bringing thousands of smiles to customers faces every day since 2009; and we only continue to expand and grow today.We pride ourselves on thinking outside of the box, being innovative within our ideas & providing the best quality product across each and every diverse brand that we have created.Focusing at the heart of our business, our people; we believe a successful business begins with the people who operate it & we continually reinvent the wheel when it comes to what makes us good employers – this is what drives us.

Founded in 2009
Bristol, England, GBR
31 employees (4 in marketing)

Traffic Signals

Monthly Visitors
425M
Monthly Google Ads Budget
$18.2M
Traffic Source Mix
Search
39.5%
Direct
31.4%
Referral
5.8%
Social
4%
Paid
5.7%

Headcount Trend

Current headcount: ~31

Marketing Team

Marketing Team Size
3 (10% of company)
Marketing Roles Posted (Last 30 Days)
670