Responsibilities

• developing, implementing, and monitoring marketing plans, while creating engaging and impactful marketing content for both campaigns and global initiatives.
• collaborate closely with key stakeholders to ensure alignment with the company's business objectives and will ensure that all marketing activities adhere to corporate standards and guidelines
• Research assigned markets, understand SWOT analyses, target audiences, and relevant keywords, and develop customer segments to create best-in-class marketing tactics.
• Develop, execute, optimise, and analyse omni-channel marketing campaigns to successfully drive awareness and strengthen brand positioning through paid and organic channels.
• Create creative briefs for the Center of Excellence (CoE) for the development of content and marketing assets, including direct mailings, flyers, guides, web content, landing pages, advertisements, videos, and podcasts.
• Create paid media campaign briefs for external agencies, including the definition of goals, campaign journeys, target audiences, channels, and planned budgets.
• Drive the creation of marketing and sales collateral for global use.
• Plan and execute customer webinars and participation in selected exhibitions in close collaboration with local stakeholders and the CoE.
• Define relevant KPIs for all marketing activities and closely monitor and analyse performance in collaboration with the analytics team to support continuous optimisation and future improvements.
• Provide regular reports and analyses of campaign performance to relevant stakeholders and establish regular forums for discussing marketing developments.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Experience in designing and implementing omni-channel marketing campaigns focused on brand awareness and positioning.
• Experience in developing paid media and creative briefs for internal teams and external agencies.
• Knowledge of marketing planning, market research, audience segmentation, and KPI measurement.
• Ability to manage multiple projects and work effectively in a dynamic environment with changing priorities.
• Good communication and stakeholder management skills, with the ability to collaborate across different functions and levels of the organisation.
• Proactive problem-solving skills and the ability to work independently as well as part of a team.
• Fluent in English, both written and spoken; experience working in a marketing or advertising agency environment would be an advantage.
• We are seeking a permanent employee for this role and are not considering freelance or contract-based arrangements.

Benefits

• Join a global organization where you can contribute to impactful marketing initiatives and help strengthen a globally recognized brand. You will collaborate with international stakeholders, gain exposure to diverse markets, and work on a variety of campaigns across multiple channels. We offer continuous learning opportunities, professional development, and a supportive environment that values creativity and innovation. This role provides the opportunity to grow your marketing expertise while making a meaningful impact on business success.