Responsibilities

• Lead EMEA digital marketing strategy and performance across Paid Search, SEO, Paid Social, Display, Affiliates, Performance Influencer and emerging commerce channels.
• Own cross-channel investment planning, forecasting and budget allocation to maximise revenue growth and marketing efficiency.
• Monitor performance across channels and markets, identifying risks, opportunities and clear actions to improve results.
• Support strategic planning, testing programmes and continuous optimisation across the digital marketing portfolio.
• Act as the senior subject matter expert for Paid Search and Shopping across the region.
• Provide strategic oversight of campaign structure, bidding, budgeting, automation, Performance Max and product feed optimisation.
• Challenge agency recommendations using commercial outcomes, data and business context.
• Drive testing, optimisation and innovation within Search to improve performance and efficiency.
• Partner with SEO and AEO teams to maximise overall search and LLM visibility.
• Use multiple measurement approaches, including analytics, platform data and Media Mix Modelling, to improve investment decisions and drive incremental growth.

Requirements

• Significant experience leading multi-channel digital marketing programmes and media investment, ideally within retail, fashion, ecommerce or consumer brands.
• Proven people leadership experience, guiding specialist teams and agency partners.
• Deep hands-on expertise in Paid Search and Shopping, including Google Ads, SA360 (or equivalent), bidding strategies, account structure and performance optimisation.
• Experience managing budgets, forecasts and investment reallocations across channels and markets.
• Knowledge of marketing measurement, including digital analytics platforms (Adobe Analytics or Google Analytics), incrementality testing and Media Mix Modelling.
• A highly commercial and analytical approach, comfortable translating data into actionable business decisions.
• Strong stakeholder management and presentation skills, with the confidence to lead both strategic conversations and detailed channel reviews.
• A collaborative, team-oriented approach to problem-solving, with the resilience and adaptability to thrive in a fast-paced environment.

Benefits

• Career Growth
• Work-Life Balance & Flexibility
• Culture & Belonging
• Exclusive Employee Perks
• Impact & Social Responsibility