Responsibilities

• shape and deliver St Mary’s University’s content strategy across the website, CRM, mobile app and other digital channels.
• create clear, audience-focused content, improve user journeys and use tools such as GA4, Google Search Console and SEMrush to optimise performance.
• support day-to-day content delivery, campaigns and ongoing maintenance, ensuring content remains accurate, accessible and effective.
• act as a digital content expert, advising colleagues on content design, writing for the web, SEO, GEO, accessibility and content governance.
• play a key role in shaping a major digital project from the ground up.
• understand content design, user experience, accessibility and the importance of maintaining accurate, relevant and well-governed digital content.
• be a confident and collaborative communicator, able to work effectively with stakeholders at all levels, provide clear advice and influence content decisions.
• highly organised, able to manage competing priorities, work independently and take ownership of both strategic projects and day-to-day content requirements.
• A creative, practical and data-informed approach, strong attention to detail and enthusiasm for digital content and emerging trends

Requirements

• experienced digital content professional with strong writing, editing and proofreading skills.
• proven ability to create clear, engaging and audience-focused content across websites and other digital channels.
• experience developing and delivering content strategies.
• publishing through a content management system.
• using analytics, SEO and audience insight to improve content performance.
• understand content design, user experience, accessibility and the importance of maintaining accurate, relevant and well-governed digital content.
• confident and collaborative communicator, able to work effectively with stakeholders at all levels, provide clear advice and influence content decisions.
• highly organised, able to manage competing priorities, work independently and take ownership of both strategic projects and day-to-day content requirements.
• A creative, practical and data-informed approach, strong attention to detail and enthusiasm for digital content and emerging trends

Benefits

• Package 25 days holiday plus Bank Holidays and University closure days.