Responsibilities

• Lead the development and delivery of Wellcome's digital marketing strategy across paid channels and audience growth initiatives.
• Oversee planning, optimisation and performance across paid search, paid social, display, video and emerging channels.
• Lead a unified newsletter strategy, using segmentation, automation and personalisation to increase audience engagement.
• Use audience insight, experimentation and AI-enabled tools to improve targeting, performance and return on investment.
• Build strong relationships with internal stakeholders, agencies and external partners to deliver effective campaigns and communications.
• Contribute to a diverse and inclusive culture across the organisation, collaborating across departments.

Requirements

• Proven experience in digital marketing, including paid media planning, buying and optimisation across channels such as paid search and paid social.
• Experience leading email and newsletter programmes, including segmentation, automation and performance optimisation.
• Strong analytical skills, with experience using data, insight and experimentation to inform decisions and improve performance.
• Strong project management skills, with experience delivering complex multi-channel campaigns and managing competing priorities.
• Ability to produce high-quality work under pressure while managing multiple stakeholders and deadlines.