Responsibilities

• Lead the end-to-end digital performance function for UK&I (with support from Performance EMEA Lead), managing the digital agency, presenting insights, and communicating strategic recommendations to key stakeholders.
• Foster strong cross-functional collaboration and ensure all campaigns follow brand guidelines, best practices, and strategic priorities, budget management, campaign pacing, and overall spend phasing to ensure efficiency and high ROAS.
• Deliver the seasonal and always-on platform strategies, ensuring alignment between marketing, PR, e-commerce, and agency partners.
• Serve as the main point of contact for all digital performance activities for UK&I and manage micro influencer agency.
• Lead Affiliate Marketing activations for the UK, briefing partners, and providing full guidance on execution and delivery of projects with new customer acquisition as main objective.
• Working across global and regional structures, working independently and as a part of a wider marketing/digital team
• Collaborate closely with e-commerce teams to align paid media strategy with sales targets and ensure seamless user journeys from ad impression through checkout.
• Lead and optimize shopping and social campaigns to maximize online revenue and new customer acquisition.
• Analyze performance data, conduct deep dives, and translate insights into actionable optimization recommendations. Prepare regular reporting and presentations.
• Develop and execute comprehensive digital marketing strategies across Meta (Facebook/Instagram), TikTok, and Tik Tok Shop

Requirements

• Proven experience managing paid social and Google platforms within a DTC, beauty, luxury or retail e-commerce environment.
• Strong understanding of digital performance metrics, optimisation techniques and full-funnel media strategy, with a proven ability to use data to drive measurable growth.
• Hands-on experience launching and managing TikTok Shop, including SKU and bundle assortment, order logistics and creator management.
• Strong experience managing media and marketing budgets, with a commercial and results-driven approach.
• Proficiency across Meta Ads Manager, Google Ads, TikTok Ads Manager, Emplifi and similar digital marketing platforms.
• A strong analytical mindset, with experience using GA4/Google Analytics, Excel and Google Sheets for reporting, analysis and performance optimisation.
• Excellent communication and stakeholder-management skills, with the ability to build strong relationships and collaborate effectively across teams and markets.
• A highly creative and digitally native mindset, with strong copywriting skills and an instinct for engaging social-first content.
• Exceptional organisation and attention to detail, with the ability to manage multiple priorities, meet deadlines and work effectively in a fast-paced environment.
• A proactive, results-oriented approach, with the confidence to take initiative, work autonomously and identify opportunities for growth.

Benefits

• Discretionary Company Bonus scheme
• Contribution Pension Scheme
• Holiday Allowance – above statutory
• Flexible Bank Holidays
• Enhanced Maternity (20 weeks full pay) and Paternity leave (12 weeks full pay) after 1 year
• Hybrid working for Office based staff– 3 days in the office
• Work from Anywhere Policy – up to 4 weeks a year
• Volunteering 1 Day
• Half day leave for Birthday
• One day’s holiday for Newly Weds