Responsibilities

• own and coordinate the digital marketing plan, driving performance against forecasted sales and margin targets.
• own the digital marketing plan for the My Home Move Conveyancing website, driving digital marketing performance to achieve and exceed forecasted sales and margin targets.
• lead activity across content marketing, digital PR, SEO/GEO, email marketing, social media and paid media.
• manage and develop a team of three digital marketing specialists, while coordinating the external agencies that support the business across its key digital channels.
• Approximately 80% of your time will be focused on leadership and oversight of agencies and specialists, with around 20% spent on content and campaign creation.
• Use this knowledge to set direction, create effective channel plans and ensure internal specialists and external agencies are working together to deliver measurable commercial results.
• digital marketing budgets of approximately £200,000 per year, including planning activity, monitoring performance and tracking ROI and ROAS.
• develop and coordinate an integrated digital marketing strategy across social media, content and SEO/GEO, working with internal specialists and external agencies to create effective channel plans.
• manage and develop a team of three digital marketing specialists, setting clear objectives, providing regular feedback and supporting their professional development.
• set clear briefs, review agency output and monitor performance against agreed KPIs.

Requirements

• You will have demonstrable experience delivering integrated digital marketing campaigns across multiple channels, such as social media, web, email, content and SEO.
• You will have experience developing and implementing digital marketing plans or channel roadmaps, particularly across content, social media or SEO. You do not need to be a specialist in every channel, but you should have strong expertise in one or more key digital marketing disciplines and sufficient breadth to lead specialists and challenge external agencies effectively.
• You will have strong agency-management experience, including setting clear briefs, reviewing creative and technical output, monitoring performance and holding suppliers accountable for agreed KPIs.
• You will also bring:
• - Experience managing, supervising or developing colleagues, with the ability to set objectives and support individual performance
• - An understanding of SEO/GEO and how search and content strategies are evolving in response to AI-powered search and large language models (LLMs)
• - The ability to interpret customer insights and performance analytics for content and campaigns
• - Experience using Google Analytics/GA4
• - Strong stakeholder-management and relationship-building skills
• - A pragmatic and creative approach to problem-solving

Preferred

• Previous experience within the legal, financial services or retail sectors would be beneficial although not at all essential.
• Knowledge of web publishing, eCRM platforms such as DotDigital, Photoshop or Adobe Creative Cloud would be advantageous.

Benefits

• Competitive Salary of £50,000.00, 25 Days' Holiday increasing with length of service Plus 8 Days' Public Holiday, Pension, Option To Buy Or Sell Holiday, Life Assurance, Employee Assistance Programme, Enhanced Maternity, Paternity & Adoption Pay, Free Conveyancing Legals, GP-24 Hour Service, Retail Discounts Plus Many More!