Responsibilities

• Developing, launching and optimising paid advertising campaigns across Google Ads, Microsoft Ads, Meta, LinkedIn and display platforms.
• Managing full-funnel digital marketing activity to maximise customer acquisition, engagement and conversion.
• Driving Rapid's SEO, GEO and organic search performance through technical, on-page and content optimisation.
• Aligning paid and organic activity to maximise visibility across the customer journey.
• Managing Google Merchant Centre, product feeds and marketplace integrations to ensure high-quality product distribution.
• Conducting market, customer, keyword and competitor research to identify opportunities and improve campaign effectiveness.
• Monitoring campaign performance and analysing key metrics including CPC, CTR, CPA, ROAS, impression share and conversion rates.
• Producing commercially focused reports, recommendations and insights for stakeholders.
• Managing tracking, analytics and attribution through Google Analytics, Google Tag Manager, pixels, UTM parameters and related tools.
• Collaborating with colleagues across content, SEO, email, brand and analytics to deliver integrated campaigns.

Requirements

• 4-6 years' experience across paid media and SEO with ownership of channel performance
• Strong expertise in Google Ads, Meta Ads, LinkedIn Ads and display advertising
• Solid knowledge of SEO, organic search and search strategy
• Experience using Google Analytics, Looker Studio or similar reporting platforms
• Strong analytical and problem-solving skills with a focus on continuous improvement
• Experience managing budgets and delivering measurable return on investment
• Excellent communication and stakeholder management skills
• The ability to prioritise effectively and manage multiple projects simultaneously
• A proactive approach with the confidence to take ownership and drive results
• Experience working within ecommerce, lead generation or B2B marketing environments

Benefits

• Hybrid working
• Generous holiday allowance
• Pension scheme
• Life assurance
• Employee assistance programme
• Employee discounts and reward schemes
• Learning and development opportunities
• Career progression pathways
• Friendly and supportive team environment