Own end-to-end measurement and optimisation across channels, translating data into actionable insights, and collaborating with agencies and partners to ensure accurate tracking, attribution, and a loop that lowers CPA.

• Strategic measurement, reporting and optimisation: translate data from multiple sources into clear actionable data-driven insights, working closely with agencies and partners to ensure accurate tracking, attribution, and a clear optimisation loop focused on lowering CPA.
• Collaborative Influence: work in partnership marketing, ecommerce and agency teams to align channel strategy, creative output and optimisation priorities.
• Execute a structured end-to-end test-and-learn programme (targeting, placements, creative and offers), scaling winners while staying focused on core KPIs (CPA/CPS) balancing the need for innovation vs. focusing on achieving core KPIs.
• Plan, execute & optimise all digital acquisition marketing activities, including SEO, PPC, display & programmatic with external agency partners and the in-house paid search team.
• Own budget tracking and pacing, clearly communicating the impact of investment through CPA/CPS and other efficiency metrics.